EQuest Education Group

Mô tả Công việc

1. Main Tasks

- Plan strategic marketing/communication activities to meet the OKRs in quarterly and yearly.

- Develop B2B enrollment channel as per BOD targets: monthly, quarterly, yearly. Seek independent partners, companies, organizations, or public schools.

- Build and maintain good relations with publications and TV stations’ jounalists to ensure maximum positive news explosure for the company.

2. Specific Tasks

1. Marketing & Admission (70%):

- Build up Digital, Events campaigns according to the annual Marketing plan, in each phase to meet the admission KPIs.

- Create and monitor quarterly and annual Digital, Events budgets, ensuring appropriate budget allocation (optimal budget).

- Create the ways to measure and report the effectiveness of Digital, Events campaigns, collect data, and evaluate performance against objectives.

- Manage coordinating staff/ specialists within the Marketing & Admission department.

- Create the Digital, Events strategy and communication program for the product, including promotions aligned with the company's direction.

- Plan, implement, and monitor advertising campaigns for the company's products/services across various channels: Google, Facebook, Zalo, Email, SMS Marketing.

- Implement marketing researches regularly and keep the company updated with the industry trends, competitor’s information, including the market research, analysis, for specific purposes/plans of the company.

2. Brand management & Public relations (30%):

- Organize, coordinate with media agencies and other departments to implement the PR-Marketing events and other PR events to advertise for the school/company.

- Buid up brand promotion campaigns through Digital Marketing tools such as SEO/SEM, Email marketing, SMS Marketing, Social Marketing, and Affiliate Marketing.

- Be responsible for providing the accurate, complete and effective information to jounalists, media agencies, publicities & promotion compaigns and ensure proper promotional & advertising productions.

- Identify risks, prepare contingency & recovery plans as well as manage resources in the crisis period.