LIMIX

About the Role:

We are seeking a talented Growth Lead to develop and execute growth strategies that will scale our user base and drive revenue for our exchange platform. This role requires a strategic mindset, strong data analysis skills, and creative execution abilities to lead the team in achieving key growth objectives

Responsibilities:

Growth Strategy Development:

• Design and implement comprehensive growth strategies to achieve business goals.
• Manage and optimize the growth funnel (Acquisition, Activation, Retention, Revenue, Referral).

Growth Hacking Execution:

• Develop and test innovative campaigns to acquire and retain users.
• Implement tactics such as viral marketing, referral programs, gamification, and product optimization.

Analytics & Optimization:

• Track and analyze key growth KPIs such as DAU, MAU, CAC, LTV, and retention rate.
• Conduct A/B testing and experiments to optimize campaigns.

Cross-Functional Collaboration:

• Collaborate closely with marketing, product, engineering, and data teams to execute effective growth strategies.
• Provide requirements and support product improvements to increase conversion rates.

Metrics & Reporting:

• Ensure all campaigns and experiments have clear measurement mechanisms.
• Develop regular reports to track progress and results.

Requirements:

Experience:

• Minimum 3-5 years of experience in growth hacking, marketing, or product management, preferably in the tech or finance industry.
• Experience with digital products such as exchanges, apps, or SaaS platforms.
• Understanding of the cryptocurrency or fintech market is a strong advantage.

Skills:

Data Analysis:

• Proficiency in analytics tools such as Google Analytics, Amplitude, Mixpanel, or BI tools (Tableau, Power BI).
• SQL skills are a plus.

Marketing & Product:

• Knowledge of SEO, PPC, email marketing, social media, and non-traditional growth strategies.
• Understanding of UX/UI and how to improve user experience.

Strategic & Creative Thinking:

• Always seeking innovative solutions and able to execute quickly.

Leadership:

• Experience managing teams or working cross-functionally to achieve common goals.

Benefits:

• Employee Support: Assistance with accommodation, living expenses, and work visa procurement for all staff.
• Home Visit Support: Financial assistance for employees to visit home fourth a year.
• Competitive Salary: A salary package that reflects your skills, experience, and contributions to the company.
• Essential Equipment: Provision of necessary work equipment, including Monitor, MacBook and iPhone.
• Development: Continuous development of hard and soft skills through work and professional training.
• Holiday Bonus: A holiday and New Year bonus to recognize your hard work and dedication.
• Inclusive Environment: A professional, dynamic, and inclusive workplace culture that fosters collaboration and innovation.
• Life experience: Enjoy the new culture, living environment in Thailand.