About Us

5 Elements Brewing is a fast-growing craft beer company based in Da Nang, committed to delivering premium quality products and exceptional brand experiences. We are expanding our Modern On-Trade channel and are looking for a dynamic Sales Supervisor to drive growth, strengthen customer relationships, and lead execution excellence in this key segment.

Position Summary

The Sales Supervisor – Modern On-Trade Channel is responsible for developing and managing sales activities across modern on-trade accounts (hotel chains, premium restaurants, beach clubs, lounges, and organized F&B groups). This role focuses on revenue growth, market expansion, and ensuring strong brand visibility and execution standards.

Key Responsibilities

1. Sales & Business Development

• Develop and execute sales plans to achieve monthly and annual sales targets.
• Identify, prospect, and onboard new modern on-trade accounts.
• Negotiate contracts, pricing, promotions, and partnership agreements.
• Monitor sell-in and sell-out performance and propose action plans to drive growth.

2. Account Management

• Build and maintain strong relationships with key decision-makers (F&B Managers, Restaurant Owners, Procurement Managers).
• Ensure optimal product listing, menu presence, and brand visibility.
• Coordinate promotional activities, product launches, and activation programs.
• Handle customer feedback and resolve issues promptly to maintain satisfaction.

3. Execution & Brand Visibility

• Ensure compliance with company standards on POSM, tap systems, product freshness, and merchandising.
• Collaborate with Marketing for trade activation programs and events.
• Monitor competitor activities and market trends in the modern on-trade segment.

4. Reporting & Analysis

• Track sales KPIs and prepare weekly/monthly performance reports.
• Analyze sales data to identify growth opportunities and risks.
• Provide market insights and recommendations to the Sales Manager.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related fields.
• Minimum 2–3 years of sales experience in FMCG, beverage, alcohol, or hospitality industry.
• Experience handling modern on-trade accounts (hotel chains, restaurant groups, premium outlets) is highly preferred.
• Strong negotiation, communication, and relationship-building skills.
• Results-driven mindset with strong analytical capability.
• Ability to work independently and manage multiple accounts.
• Good command of English.