Việc làm Công ty Belie
Cập nhật 29/07/2024 12:48
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Brand Manager
Công ty Belie
26 việc làm
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Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
24/10/2024
Hạn nộp hồ sơ:
23/11/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Description
Product Launch
Responsibilities as above
Qualifications
Education & Experience:
At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.
About The Team
Marketing, Sales & Service plays an important role in Ford’s revitalization as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have a vast depth of knowledge and expertise in implications of data and taking actions based on those, as well as have a passion for the lifetime value of a customer. Ford MS&S embraces an audience-first mindset and way of doing business that improves customer loyalty, vehicle repurchase, as well as additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time.
Product Launch
- Act as the end-to-end product owner for assigned products, understanding the product development lifecycle from conception to launch
- Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement
- Liaison with Central Product Marketing team for ME update, pricing, Feature/Content at every gateway and ensure alignment with overall marketing strategies
- Lead for Go To Market Strategy and lead cross functional integration and execution of GTM plan
- Represent Market for all IMG/ASEAN GTM updates and liaison with Central ASEAN team for sharing best practices
- Responsible for “Marketing Launch Plan”:
- Integrated Communication PLan
- Event/Activation
- Deep dive into product performance data including competitive information tracking, identify opportunities for improvement, and develop action plans in collaboration with relevant stakeholders
- Anticipate consumer trends/behaviors, analyse competitive environment & action planning
- Provide inputs and validate training materials for new product launches, ensuring sales teams are equipped to effectively communicate the product's benefits
- Co-work with CRM team, ensuring accurate customer data, and utilizing it to enhance customer engagement, targeting communication and build loyalty
- Develop overall brand strategy, target audience, and product positioning
- Provide inputs for the Retail Marketing Manager to develop and execute proper marketing programs
- Propose initiatives for appropriate marketing approaches/ channels to achieve effective brand awareness
- Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program
- Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
- Measure and report on success of marketing campaigns
- Work closely with agencies (creative, media, event, …) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline
Responsibilities as above
Qualifications
Education & Experience:
- A bachelor's degree in Business Administration, Marketing, Sales or a related field is typically required. A master's degree can be an advantage.
- Minimum of 5-7 years of progressive experience in marketing, sales or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.
- Understanding of business plan, brand positioning & management and consumer insight.
- Understanding of media planning & creative asset management
- Understanding of Vietnamese consumer's buying behaviour in automotive industry
- Strategic thinking and analytical skills for conducting market research and competitive analysis.
- Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.
- Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work
- Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and relevant sales and marketing software.
- Knowledge on automobile industry, market segmentation
- Up-to-date knowledge of industry trends, competition and Vietnamese government's policies in auto industry
- Proactive, results-oriented, and driven to succeed in a fast-paced environment.
- Strong work ethic, with the ability to work independently and as part of a team.
- Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.
At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.
About The Team
Marketing, Sales & Service plays an important role in Ford’s revitalization as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have a vast depth of knowledge and expertise in implications of data and taking actions based on those, as well as have a passion for the lifetime value of a customer. Ford MS&S embraces an audience-first mindset and way of doing business that improves customer loyalty, vehicle repurchase, as well as additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time.
Khu vực
Công ty Belie
Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
170 Đê La Thành, Đống Đa, Hà Nội, Quận Đống Đa
DHC Việt Nam trực thuộc Công ty CP Belie – Nhà phân phối độc quyền mỹ phẩm và thực phẩm chức năng DHC Nhật Bản tại Việt Nam
Sứ mệnh & Triết lý kinh doanh: Cung cấp những sản phẩm thực và chất, với chất lượng dịch vụ dẫn đầu và giá thành hợp lý nhất cho người tiêu dùng Việt Nam, đem lại sự TỰ TIN cho mỗi cá nhân, giúp góp phần khôi phục và gia tăng NIỀM TIN của mỗi cá nhân đối với xã hội.
- Luôn lấy khách hàng là trung tâm và thỏa mãn nhu cầu của khách hàng bằng phương thức sáng tạo nhất, độc đáo nhất
- Mỗi nhân viên là một đại sứ thương hiệu
- Sức khỏe, Sắc đẹp và Môi trường sống tốt là nguyên tố cấu thành của NIỀM TIN. Sản phẩm mà chúng tôi cung cấp là NIỀM TIN.
Chính sách bảo hiểm
- Chế độ Bảo hiểm đầy đủ (BHYT, BHXH, BHTN)
Các hoạt động ngoại khóa
- Các cuộc thi năng khiếu như : Ca hát, múa, nhảy
- Tình nguyện
- Thăm quan, du lịch hàng năm
- Hoạt động xã hội
- Dã ngoại, team building theo quý
- Chương trình giao lưu văn hóa của công ty,mở tiệc tùng, lễ hội
- Các cuộc thi năng khiếu như : Ca hát, múa, nhảy
- Tham gia các hoạt động, sự kiện, team building, du lịch nghỉ mát… do Công ty tổ chức;
Lịch sử thành lập
- Được thành lập năm 2021
Mission
- Cung cấp dịch vụ chăm sóc sức khoẻ tốt hơn và nâng cao chất lượng cuộc sống cho người dân Việt Nam, chúng tôi luôn nỗ lực mang lại những sản phẩm với chất lượng cao nhất từ các thương hiệu uy tín nhất trên thế giới.
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