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(Nars) Pr & Digital Marketing Assistant Manager
DU LỊCH DỊCH VỤ THƯƠNG MẠI THIÊN PHÚ
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân Viên/Chuyên Viên
Ngày đăng tuyển:
05/07/2024
Hạn nộp hồ sơ:
06/08/2024
Hình thức:
Full-time
Kinh nghiệm:
Không yêu cầu
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- |27th Floor, Vietcombank Tower, 05 Me Linh Square, Ben Nghe Ward, District 1, HCMC
Mô tả công việc
1. PR & Digital Management (50%)
- Develop and implement PR, Digital Calendar, and Plan in alignment with Global Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Work and manage a local PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics, KPI and report.
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital studies/consumers or user insights/competitors' watch and reports
- Build, extend and maintain a great relationship with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.)
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports
- Manage inventory tracking and report (basic products, new launches, PR samples and gifts) and propose seeding and usage plan
2. Marketing (20%)
- Work with Marketing/Brand Manager to execute marketing activities (launch plan, events, counter activities) in line with brand marketing calendar and strategy
- Work with Marketing/Brand Manager to implement CRM program and activities according to the brand strategy and aligned with PR and Digital Plan from online to offline
- Organize, plan and execute retail events while working closely with counters/stores to ensure seamless operation and making sure all the brand guidelines/standards are followed through
- Assist counters/stores in organizing counter activities, VIP events and instore experience
- Work with Marketing/Brand Manager to analyse and keep track of customer database to propose relevant programs and activities. Ensure customer recruitment, retention and growth
- Coordinate with Counter/Store Manager, Retail and Training Manager on Counter Operations and needs: POSM, publicity, visibility
3. Events (10%)
- Work with Retail and Training Manager and Counter Manager in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
- Work closely with Brand Manager/International Makeup Artist/Retail Operations Manager in preparing for fashion shows, collaborations, VIP activities if any
- Ensuring all Global Event guidelines are adhered to
- Consolidate and report event results
4. CRM (10%)
- Work with Regional team on Vietnam CRM and communications plan, design in compliance with the brand guidelines
- Implement and track results on each trigger campaign and propose action/change/initiative accordingly
5. Customers and other external relationships (10%)
- Internally, work closely with cross-functions team and provide support (Counter/Store Manager, Retail Operations Manager, Makeup Artist, HR, Finance, Logistics, Operations, etc.)
- Externally, build and maintain a great relationship with media and influencers (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.); Manage PR & Digital Agency; Event Agency; Retailers and Partners
- Build and develop a long-term partnership with PR & Digital Agency, Event Agency and Partners
6. Others
- In all cases, make sure the brand DNA and guidelines are understood and adhered to and provide a great example of excellent execution and presentation.
- Develop and implement PR, Digital Calendar, and Plan in alignment with Global Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Work and manage a local PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics, KPI and report.
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Where it is required by Global/Regional, work with PR and Digital agencies on PR/Digital studies/consumers or user insights/competitors' watch and reports
- Build, extend and maintain a great relationship with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.)
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports
- Manage inventory tracking and report (basic products, new launches, PR samples and gifts) and propose seeding and usage plan
2. Marketing (20%)
- Work with Marketing/Brand Manager to execute marketing activities (launch plan, events, counter activities) in line with brand marketing calendar and strategy
- Work with Marketing/Brand Manager to implement CRM program and activities according to the brand strategy and aligned with PR and Digital Plan from online to offline
- Organize, plan and execute retail events while working closely with counters/stores to ensure seamless operation and making sure all the brand guidelines/standards are followed through
- Assist counters/stores in organizing counter activities, VIP events and instore experience
- Work with Marketing/Brand Manager to analyse and keep track of customer database to propose relevant programs and activities. Ensure customer recruitment, retention and growth
- Coordinate with Counter/Store Manager, Retail and Training Manager on Counter Operations and needs: POSM, publicity, visibility
3. Events (10%)
- Work with Retail and Training Manager and Counter Manager in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
- Work closely with Brand Manager/International Makeup Artist/Retail Operations Manager in preparing for fashion shows, collaborations, VIP activities if any
- Ensuring all Global Event guidelines are adhered to
- Consolidate and report event results
4. CRM (10%)
- Work with Regional team on Vietnam CRM and communications plan, design in compliance with the brand guidelines
- Implement and track results on each trigger campaign and propose action/change/initiative accordingly
5. Customers and other external relationships (10%)
- Internally, work closely with cross-functions team and provide support (Counter/Store Manager, Retail Operations Manager, Makeup Artist, HR, Finance, Logistics, Operations, etc.)
- Externally, build and maintain a great relationship with media and influencers (beauty editors, bloggers, media, industry freelance artists, stylists, designers, taste makers, photographers, creative directors, celebrities, etc.); Manage PR & Digital Agency; Event Agency; Retailers and Partners
- Build and develop a long-term partnership with PR & Digital Agency, Event Agency and Partners
6. Others
- In all cases, make sure the brand DNA and guidelines are understood and adhered to and provide a great example of excellent execution and presentation.
Yêu cầu công việc
• Job-Related Experience: At least 05 years in PR, digital and marketing experience, luxury
cosmetics/beauty retail preferred
Having previous experience working in MNCs, global corporations, and reputable high-end brands is an advantage.
• Have a great knowledge of PR and Digital Competitive Landscape and Trends; Have a good understanding of business and cosmetics/beauty/personal care/fashion industry
• Education: College/University background required (Having studied at international schools or top universities in Vietnam is an advantage)
• Good at English; especially translation skills, content creation, and a high-end language style.
• Communication: Great communication and social skills; Ability to build relationships and trust, public speaking experience, translation, and writing skills needed. Professional attitude and ability to be flexible and deal with change.
• Analytical/Interpretive Skills: Ability to inspire and engage people; Managing Agencies and working cross-functions. Embrace the brand identity and be an exemplary image of the brand. Understanding the brand DNA and image in order to convey, and inspire others to embrace it.
• Effort: This position requires excellent communication skills to be performed on a daily basis. The ability to work under high pressure, multi-tasking, and across functions. The person should have a great sense of beauty and attention to detail.
cosmetics/beauty retail preferred
Having previous experience working in MNCs, global corporations, and reputable high-end brands is an advantage.
• Have a great knowledge of PR and Digital Competitive Landscape and Trends; Have a good understanding of business and cosmetics/beauty/personal care/fashion industry
• Education: College/University background required (Having studied at international schools or top universities in Vietnam is an advantage)
• Good at English; especially translation skills, content creation, and a high-end language style.
• Communication: Great communication and social skills; Ability to build relationships and trust, public speaking experience, translation, and writing skills needed. Professional attitude and ability to be flexible and deal with change.
• Analytical/Interpretive Skills: Ability to inspire and engage people; Managing Agencies and working cross-functions. Embrace the brand identity and be an exemplary image of the brand. Understanding the brand DNA and image in order to convey, and inspire others to embrace it.
• Effort: This position requires excellent communication skills to be performed on a daily basis. The ability to work under high pressure, multi-tasking, and across functions. The person should have a great sense of beauty and attention to detail.
Quyền lợi được hưởng
Thưởng
Bonus by individual ability and company's performance
Chăm sóc sức khoẻ
Social insurance, health insurance, unemployment insurance and other benefits
Khác
Dynamic and sociable working environment
Bonus by individual ability and company's performance
Chăm sóc sức khoẻ
Social insurance, health insurance, unemployment insurance and other benefits
Khác
Dynamic and sociable working environment
Khu vực
![CÔNG TY CỔ PHẦN DU LỊCH DỊCH VỤ THƯƠNG MẠI THIÊN PHÚ CÔNG TY CỔ PHẦN DU LỊCH DỊCH VỤ THƯƠNG MẠI THIÊN PHÚ](https://1900.com.vn/storage/uploads/companies/logo/30/1413960810-hn-1699712576.jpg)
Quy mô:
500 - 1.000 nhân viên
Địa điểm:
Số 44 Hàng Hành, Hàng Trống, Hoàn Kiếm
Công ty cổ phần du lịch dịch vụ thương mại Thiên Phú được thành lập từ năm 2009, công ty hoạt động trong lĩnh vực nhà hàng, khách sạn và du lịch. Trải qua 5 năm hình thành, phát triển công ty đã và đang tiếp tục mở rộng mạng lưới kinh doanh với các mô hình khác nhau từ nhỏ đến lớn.
Nhằm mục đích đáp ứng nhân sự cho các kế hoạch của công ty, đợt tuyển dụng quý 3 sẽ là một cơ hội cho các bạn có được một môi trường làm việc lý tưởng.
Chính sách bảo hiểm
- Được hưởng các chế độ bảo hiểm : BHYT, BHXH, BHTN
- Hưởng quyền lợi bảo hiểm 24/7
Các hoạt động ngoại khóa
- Du lịch hàng năm
- Team building theo quý
- Các hoạt động vui chơi, giải trí, ca hát thường xuyên
- Thể thao: Đá bóng, bóng chuyền,..
Lịch sử thành lập
- Công ty được thành lập năm 2009
Mission
Các mục tiêu chúng tôi đặt ra cho chương trình bền vững phản ánh trực tiếp tầm nhìn của chúng tôi về việc đảm bảo một tương lai lành mạnh hơn cho ngành
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