PMAX ★ 2.7

JOB SUMMARY
• Title: Marketing Manager
• Department: Marketing
• Year of Experience: 4 years ++
• Job Level: Manager
• Report Line: Growth Director
• Peer: Marketing, BD
• Subordinate: Marketing Executive/Trainee, Content Marketing Executive/Trainee
• Salary Range: Negotiable
• Hiring Purpose: New Hire
• Working Time: 9:00 – 18:00, Monday – Friday
• Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam

OBJECTIVES
We are looking for an experienced Marketing Manager or Account Manager with passion in B2B marketing, inbound marketing, and digital marketing in general. You will be the leader to our dynamic marketing team, together driving outstanding business results for PMAX.

JOB DESCRIPTION
1. Marketing strategy & planning:
• Set marketing objectives based on business objectives and align the objectives with BoD.
• Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
• Develop your own work plan and manage the work plan of team members following the strategy.
2. Content strategy & planning:
• Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
• Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
• Design detailed implementation plan with audiences, channels, PICs, and timeline.
3. Marketing workstreams execution management:
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:
• Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
• Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
• Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
• CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
• Others: Implement other marketing activities based on the strategy at each period.
4. Report & Analysis:
• Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
5. Team leadership & management:
• Build & manage a Marketing team of 4-6 people, including content marketer and general marketer.
• Coach & feedback to develop team members and maximize their ELV.