Chanel 3.9 ★

Job Purpose:
Responsible for the design, planning and execution of CHANEL client Fashion & WFJ events and activities in Vietnam market

Key Responsibilities:
• Support the Marketing Manager on the local marketing event strategy with an objective to achieve (i.e., recruitment/conversion to RTW), end-to-end marketing execution with a focus on client experience
• Build together with the marketing Manager and support the orchestration of a client activity calendar balancing effort in our boutiques and supporting business opportunities
• Collaborate with global and local stakeholders to assist on idea generation: adapt and finetune client experience to make it locally relevant and impactful
• Build solid partnership with our vendor to deliver qualitative experience
• Budget management and monitoring of investments vs ROI
• Performance management: KPI set-up and post-event data analysis. Share learnings & postmortem recommendations
• Identify and manage potential partnerships and channel opportunities to maximize impact of our events
• Drive and develop event team

CHANEL CLIENT EVENTS:
• Support each seasonal collection with a variety of client activities: client events in boutiques or in external venues, in boutique activities, partnerships.
• Define relevant format for our clientele and adapt client experience with a tailor-made mechanism
• Set clear objectives for each event and work on planning of the event with relevant parties at Global and Local levels
• Pitch agencies & select the best service level to reach our business objectives
• Coordinate with all local experts to orchestrate the plan (VM, style expertise, Client strategy, merchandising, boutiques…): influence and drive project to reach common goal
• Liaise with PR on coordinated press activities
• Analyze and share results / learnings with all experts at local and global level

COMPETITION VEIL
• Organize and analyze competition data, sales, rankings, events and tools
• Feedback information
• Internet monitoring