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Mô tả công việc
JOB SUMMARY
We are searching for someone that has a strong enthusiasm in user journeys & campaign strategies. The ideal applicant will leverage their prior experience to assist us in developing, executing, and monitoring all activities of the nationwide projects, especially in running promotion and activation. He/She needs to have a thorough understanding on how to design, carry out, and measure marketing campaigns both online & offline. In addition, he/she also needs to have a strong leadership and ability to build fantastic relationships with other departments.
This role will report directly to Manager on time with specific tasks/ tasks/ another ad-hoc assigned tasks provided by Manager. As a part of the Jollibee team, in a dynamic environment, he/she will be trained to improve his/her leadership and management skills, he/she also has opportunities to expand knowledge and experiences via business trips or internal training courses.
KRA 1: Develop, execute and monitor thematic, seasonal, and systemwide promotions and activation SMART and OTIF
Promotion
Strategy Development and Execution
Develop promotion strategies and a promotional calendar in alignment with company guidelines.
Forecast stock, plan merchandising, set up communication plans, and manage promotion setups.
Execution and Monitoring
Monitor the execution of all trade activities, including visibility, promotion, and activation, to ensure high quality and align with brand objectives and target market trends.
Collaborate with cross-functional teams to oversee the implementation of promotions.
Activation
Activation Development and Execution
Develop and execute brand activations to engage and recruit new customers, as well as increase active customer base.
Assist in managing agencies to deliver best-in-class creative work that complies with brand guidelines (including concept development, POSM, on-site event presence, communication plans, and crisis management).
Event Management
Lead and ensure the success of all event preparations and executions.
Manage the end-to-end execution process, from planning to post-activation analysis.
Creative and Qualitative Execution
Ensure all promotional activities are executed creatively and with high quality, maintaining brand integrity and consumer appeal.
KRA 2: Operational Activities
Market and Consumer Insights, Competitor Monitoring
Conduct regular market visits and consumer research to stay informed on market trends and consumer preferences.
Analyze and monitor market trends and key competitors’ trade activities in real-time.
Create timely reactions to competitive activities and market changes.
Performance Analysis and Review
Analyze the performance of promotions and activations, tracking KPIs, providing insights and recommendations for future activities to continuously improve effectiveness.
Utilize market data, consumer insights, and shopper trends to inform promotional strategies.
Budget Management
Oversee the budget for promotions and activations, ensuring cost-effective execution and ROI.
Track and report on budget performance and make recommendations for improvements.
Collaboration and Coordination
Collaborate with internal teams and external partners (suppliers, agencies, stakeholders) to ensure smooth execution of promotional activities and effective delivery of campaign plans to target customers through various marketing channels.
Maintain strong relationships with key accounts and customer marketing teams to enhance in-store activation efforts.
Leadership and Team Management (If available)
Lead and mentor a team of marketing professionals to achieve high-quality promotions and activations.
Foster a collaborative and innovative team environment.
Yêu cầu công việc
University degree or above, related to the business/ marketing field
At least 3 years of relevant working experience in FMCG or F&B industry
Experience in implementing promotion, brand/store activation.
Experience in creating strategies for projects
Good understanding in Marketing both online & offline
Quyền lợi được hưởng
13th month salary + KPI bonus
12 days annual leave
PJICO Healthcare extra
Learning & Training opportunity
Engagement Activities
Location: Nha Trang, Quy Nhon
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CÔNG TY TNHH MẮT VIỆT GROUP tự hào về dịch vụ khách hàng cùng đội ngũ nhân viên bán hàng chuyên nghiệp, kỹ thuật viên khúc xạ chuyên môn cao, giàu kinh nghiệm. Trang thiết bị máy móc hiện đại, mang đến hiệu quả tối ưu. Đi cùng các dịch vụ đo khám mắt và vệ sinh tròng gọng miễn phí. Hệ thống Mắt Việt với hơn 30 cửa hàng rộng khắp. Hơn các thương hiệu thời trang nổi tiếng trên thế giới với cam kết 100% về chất lượng.
Chính sách bảo hiểm
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Được tham gia BHXH, BHYT và các chế độ phúc lợi khác theo Luật Lao động và quy định Công ty.
Các hoạt động ngoại khóa
- Du lịch, nghỉ mát hàng năm.
Lịch sử thành lập
- Ngày hoạt động: 27/11/2017
Mission
Triết lý lấy khách hàng làm trung tâm của Mắt Việt: không chỉ là một khẩu hiệu – đó là một thực tế. Với đội ngũ chuyên gia kỹ thuật viên tận tâm và nhân viên tư vấn khách hàng giàu kinh nghiệm hoạt động 24/7, 365 ngày trong năm, Mắt Việt sẵn sàng trợ giúp mọi câu hỏi và thắc mắc về việc mua kính trên trang web.
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