Rohto-Mentholatum Việt Nam ★ 3.1

Mô tả Công việc

1. Campaign pre-planning:

Branding (Online & Offline)

• Check briefing from brand & analyze campaign objectives
• Check historical campaign and analyze previous post-buy reports to develop optimization plans
• Conduct market research and competitive analysis from agency to identify industry trends and new growth opportunities.

E-commerce

• Proactively corporate with E-com team to support monthly sale campaign and implement media content

2. Campaign planning:

Branding: (Online & Offline)

• Implement & oversee digital marketing campaigns across multiple channels
• Discuss with brand team to synchronize all branding activities on platform
• Collect brand assets to prepare ad briefing for agency

E-Commerce:

• Coordinate with Ecom team to develop ad banners and content marketing for sale campaigns
• Review promotional schemes, key deals, and product launches to align with campaign strategies.

3. OCM & Influencer Marketing

• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Negotiate KOL’s booking fee and manage campaign contracts, including scope of works and deliverables
• Oversee the creation and execution of compelling influencer marketing campaigns

4. Media Execution:

Branding

• Execute OCM & digital marketing campaigns across all relevant channels (Facebook, TikTok, Instagram, Thread, YouTube….)
• Work closely with internal team and external stakeholders to develop and implement digital content strategies and ensure any creatives are correctly sized and optimized align with business objectives
• Manage social media of Rohto Premium Store and assist in developing content (Facebook, Zalo, Youtube, Tiktok, Instargram…)
• Manage campaign timelines & budgets, ad performances of OCM and digital campaigns

Ecommerce:

• Develop creative assets follow brand guidelines and social media trends to support Media & Ecom monthly campaigns

5. Media Analysis:

Online:

• Report and analyze the performance of social media campaigns (OCM) and provide insights on performance metrics
• Evaluate creative performance vs. KPIs: Qualitative vs. KPIs
• Update post buy and prepare quarterly report to brands
• Report and update insights to stakeholders and internal team
• Stay up-to-date with industry trends and content marketing
• Provide regular reports to senior management and internal team

Offline:

• Site-check and monitor LED & OOH display

6. Administration:

• Process payment and paperwork (contract, liquidation)
• Oversee all the company's social media accounts and handle related issues (Block, verification, appeal)

Further information about career opportunities, please visit website: rohto.com.vn (Tuyển dụng -> Cơ hội nghề nghiệp)

Any questions about this job, please contact us via Linkedin: Rohto Mentholatum VN

Yêu Cầu Công Việc

Official Education and working experience:

• Bachelor’s degree – Marketing Major
• Have experience is advantage (01 year), but fresh graduate is accepted also.
• Prioritize media channel or agency experience working
• Supplementary Certificate
• English: Professional Working Proficiency
• Microsoft Office