KAO Vietnam Co., Ltd

1) Business Strategy (incl. mid-term strategy):
・Create Business Strategy in line with corporate strategic direction
・Make sure to proceed Business category management (prioritizing among brands should be done if needed) in line with company strategy
・Deeply understand Company technology, direction and market movement for decision of business strategy

2) Brand Strategy:
・Create & execute Brand strategy by defining offered value, where we are and who target is and who competitors are.
・Create sales supporting information materials in a year: Akaban
・Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI

3) Product Line Brand Strategy (by channel):
・Create & execute Brand Category strategy
・Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI

4) Marketing Strategy:
・Create & execute Marketing strategy
・Build up strategy by analyzing 3C, 4P
・Create & execute communication plan (IBC) through product, shop-front, ATL and BTL
・Create BTL ideas including claiming & AW of POSM
・Create and execute MK campaign
・Create P/L plan with PD team and well manage it (MI, BP) by price guideline (Normal consumer price, Promotion consumer price, retailer price, retailer margin)
・Well collaborate with all related departments and business partners to implement strategy effectively and smoothly

5) Consumer Understanding:
・Analyze Brand Power Survey
・Conduct research for understanding consumers if needed with Japan Business Unit (BU) and PD

6) TCR contribution:
・Initiate and promote plan to contribute to company profit through TCR idea

7) Coaching:
・Coach other Brand members (Subordinates)

8) Paper work:
・Do paper work related to many things

9) Other:
・Do assignment from direct superior

Other assignments from the direct supervisor
* Replace Brand Manager in some specific assignment in his/her absence