Giáo Dục Quốc Tế Ics

Mô tả Công việc

We are looking for a creative and analytical Digital Marketing Specialist to join our growing team. In this role, you will be responsible for planning, managing, and developing all of our digital marketing channels to acquire new advertisers, publishers, and Key Opinion Consumers/Leaders (KOCs/KOLs) for our Affiliate Marketing platform.

Responsibilities:

• Plan strategic plans and execute a comprehensive digital marketing strategy across all channels, including web, app, social media, SEO, SEM, email marketing…

• Develop targeted marketing campaigns for advertisers, publishers, and KOCs/KOLs.

• Ability to self develop the short content for social ads/social seeding to promote the platform and its benefits.

• Manage and optimize paid advertising campaigns (PPC) to maximize reach and conversions (TikTok Ads, Google Ads, Facebook Ads)

• Analyze marketing campaign performance using web analytics tools and identify areas for improvement.

• Generate regular reports to track progress towards marketing goals and objectives.

• Stay up-to-date on the latest digital marketing trends and technologies.

• Collaborate with other departments, such as sales and product, to ensure a cohesive marketing strategy.