Công Ty Nguyên Liệu Á Châu Aig ★ 3.3

Key Roles & Responsibilities

Market Landscape & Opportunity Identification

• Strategic Market & Product Assessment: Identify and evaluate key strategic categories, brands, and products for regional expansion, aligning with AIG’s business goals and growth potential.
• Market Trends & Segmentation: Analyze market sizes, growth trends, consumer behaviors, and emerging opportunities across AIG’s businesses to guide business decisions.
• SWOT Analysis & Strategic Positioning: Conduct thorough SWOT analyses of key markets and segments to uncover opportunities and threats for AIG, proposing actionable strategies to enhance competitiveness.
• Issue & Opportunity Definition: Identify key issues and opportunities (I&O), providing clear recommendations for Jobs To Be Done (JTBD) for Business Units (BU) to achieve market success.

Competitive Intelligence & Predictive Analysis

• Market Intelligence System Management: Build, manage, and continuously improve a comprehensive competitive intelligence database, providing up-to-date insights on competitors, market share, pricing strategies, and distribution models.
• Predictive Market Forecasting: Use predictive analytics tools to forecast trends in consumer demand, market shifts, and competitive movements, ensuring proactive market adaptation and strategic alignment.
• Profitability & Resilience: Leverage Business Intelligence (BI) as a key tool to drive profitability, ensuring that insights support both competitive advantage and long-term resilience in and Vietnam, regional, and global markets.

Portfolio and Principal Development & Validation

• Consumer-Centric Market Research: Conduct market research initiatives focusing on category analysis, consumer insights, and competitor evaluations to identify key drivers for innovation, and portfolio development
• Principal Development Collaboration: Collaborate closely with the Principal Development team, effectively communicating consumer needs and product feature requirements to ensure the development of relevant solutions and principals.

Strategic Reporting & Senior Leadership Communication

• Insight Synthesis & Presentation: Synthesize key insights from market analysis, consumer research, and competitive intelligence to prepare compelling presentations for the Group CEO and senior leadership teams.
• Decision Support for Leadership: Provide well-reasoned recommendations to inform critical business decisions, investment priorities, and research initiatives that shape the company’s growth strategy.
• Strategic Reporting & Recommendations: Provide actionable insights and optimization strategies for new SKU launches based on tracking results, offering data-driven recommendations for new project performance improvement.

Requirements:

• International educational background in Chemistry or Food Technology, Finance, Economics.
• Proven track record in market intelligence, customer insights, or related roles, preferably in the food or related industries.
• 8 years’ experience as manager role
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights
• Excellent communication and presentation skills, with the ability to effectively engage with senior-level stakeholders
• Collaborative mindset and demonstrated success in working with cross-functional team