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Private Segment Marketing Expert/Specialist - HN/HCM - TA050
Chấn Văn medical
63 việc làm
1 lượt xem
Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
28/10/2024
Hạn nộp hồ sơ:
30/11/2024
Hình thức:
Nhân viên chính thức
Kinh nghiệm:
3 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Địa điểm làm việc
- Hà Nội
- Hồ Chí Minh
Phúc lợi
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
Mô tả Công việc
Customer Engagement
- Work together to drive CVP development and maintenance for Private Customers.
- Build and implement client engagement programs and initiatives.
Event Management & Others
- Laise with cross-departments to develop a comprehensive annual event plan aligned with brand marketing plan to support brand strategy as well as business goals.
- Lead the event team to execute the events and brand activation activities, ensure creative approaches and flawless execution, especially events reserved for Private Customer groups.
- Manage marketing budget and allocation plan, develop a Brand MKT.
- Understand consumer behavior and engagement patterns with brand messaging. Propose initiatives to help enhance AuM, sales, number of customers, long-term customer engagement with Private banking services including testimonial articles, customer’s story …
- Maintain up to date knowledge of Private banking industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
- Being responsible for other projects as assigned by line manager. Coordinating with cross-functions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget.
Brand management and communicat
- Work with leadership and bank’s Marcom to develop long-term, research-led brand strategy to build strong brand positioning and enhance brand equity.
- Develop branding plan and execute of branding campaigns, in line with Private banking’s brand strategy to enhance brand awareness across channels, attract customers and achieve business KPIs.
- Coordinate with the Marcom team across the bank to build a consistent brand image & brand characteristics and enhance brand SOV throughout channels by creating compelling concept directions for both online and offline channels.
- Work closely with other Digital team to deploy always-on campaigns and other branding campaigns to build brand reputation and generate leads.
- Conduct necessary market research, brand health research to inject valuable insights into brand and marketing strategies and planning as well as Student recruitment strategies.
Yêu Cầu Công Việc
1. Trình độ Học vấn/ Educational Qualifications
- Bachelor’s degree in Marketing, Communication, Journalism, PR or related fields.
2. Các Kinh nghiệm liên quan/ Relevant Experience
- Minimum of 5–7 years experience in Marketing, PR and communications;
- Experienced in communication work, brand management of products and services for priority/HNW/UHNW segments.
3. Kiến thức/ Chuyên môn có liên Quan/ Relevant Knowledge/ Expertise
- Strategic brand communications mindset.
- Deep knowledge and understanding of priority/HNW/UHNW customer is an advantage.
- Experience working in a flexible and changeable environment.
4. Các Kỹ Năng/ Skills
- Relationship/People Management Skills, Leadership skills, Effective Communication skills
- Problem Solving & Decision Making
- Creative Thinking & Innovation
- Flexibility and versatility
- Good at working in a team and independently
- Exceptional Vietnamese writing skills and advanced English competencies
5. Các năng lực cần có/ Required Competencies
- Active, resourceful, and highly accomplished and capable of multitasking and solving multiple priorities
- Ability to work in groups and interact with departments in the bank
- Attitude – Detailoriented, attentive + Attitude – Can-do attitude, proactive
QUYỀN LỢI
- Attractive income and competitive performance-based salary and bonus.
- Bonuses for holidays and Tet (according to the bank's policy at each period).
- Preferential loan rates according to the bank's policy at each period.
- Attractive leave policy based on job level, including summer vacation.
- Mandatory social insurance as per labor law + VPBank care insurance for employees depending on level and length of service.
- Opportunities to participate in training courses based on the training framework for each position.
- Working hours: Monday to Friday and Saturday morning.
- Dynamic and friendly working environment with many opportunities for learning and development; participation in various interesting cultural activities (sports competitions, talent contests, teambuilding activities, etc.).
Thông tin khác
- Độ tuổi: Không giới hạn tuổi
- Lương: Cạnh tranh
Khu vực
Chấn Văn medical
Xem trang công ty
Quy mô:
1.000 - 5.000 nhân viên
Địa điểm:
541/21 Sư Vạn Hạnh, Phường 13, Quận 10, Thành phố Hồ Chí Minh, Việt Nam
Công ty Cổ Phần Y tế Chấn Văn là chuỗi hệ thống phòng khám Nhi đồng/Phụ Sản/Lão khoa/Nhãn Khoa 315. Với đội ngũ bác sĩ chuyên nghiệp từ bệnh viện Nhi Đồng 1, Nhi Đồng 2, Nhi Đồng Thành Phố và bệnh viện Phụ Sản Từ Dũ, Hùng Vương....đảm nhiệm. Đảm bảo việc khám chữa bệnh chuyên nghiệp, tận tâm, chăm sóc với người bệnh là niềm tin tưởng của khách hàng
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