TORAGON HE

Develop the annual marketing strategy and calendar aligned with POPMART brand positioning and HQ objectives.
Plan, track, and manage marketing budgets by campaign, event, and platform.
Work with agencies and internal teams to develop and execute retail marketing campaigns, product launches, and pop-up events.
Supervise campaign performance analysis, collect insights, and optimize future activities based on ROI and engagement metrics.
Manage communications and approvals with POPMART HQ (in English), ensuring alignment on visuals, tone, and strategy.
Apply AI tools (e.g. ChatGPT, Canva AI, Midjourney) to accelerate campaign planning, copywriting, content creation, and data summarization.
Support digital marketing and community growth (TikTok, Facebook, Shopee, etc.) in collaboration with content teams.
Build and lead a marketing team with clear roles (events, digital, content, VM, CRM), including recruitment and training.
Ensure all brand activities reinforce POPMART's image and contribute to sales performance.Bachelor's degree or higher in Marketing, Communications, or Business.
At least 5 years of experience in brand marketing or event marketing, preferably in retail, lifestyle, or FMCG industries.
Fluent in English (written and verbal), with strong confidence in communicating with regional or HQ teams.
Hands-on experience working with agencies and executing events end-to-end.
Strategic thinker with a deep understanding of customer behavior and brand building.
Comfortable using AI tools like ChatGPT, Notion AI, Canva AI, or other LLM-powered platforms for efficiency and creativity.
Strong leadership and people management skills with the ability to coach and grow a team.Monthly gross salary range: VND 50-60 million (negotiable based on experience).
Full social insurance, health insurance, and unemployment insurance per labor law.
Annual leave, company trips, teambuilding, and year-end party.
Opportunities to work with a leading global art toy brand and expand professional networks.