Cybercore 1.3 ★

Hồ Chí Minh

200 - 500 nhân viên

https://cybercore.vn/tuyen-d...

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Cập nhật 11/12/2024 13:15

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Media and Digital Marketing Manager (Global Leading FMCG)

Cybercore 1.3★

3 đánh giá 12 việc làm 2 lượt xem

Thông tin cơ bản

Mức lương: Thỏa thuận

Chức vụ: Nhân viên

Ngày đăng tuyển: 27/11/2024

Hạn nộp hồ sơ: 27/12/2024

Hình thức: FULL_TIME

Kinh nghiệm: 5 - 6 năm

Số lượng: 1

Giới tính: Không yêu cầu

Nghề nghiệp

Nhân viên Digital Marketing

Ngành

Personal Care Product Manufacturing Retail Groceries Food and Beverage Manufacturing

Managing media & digital planning for 3 key brands at a global leading FMCG
International working environment, good benefits and learning opportunities.

About Our Client

Our Client is a global company in FMCG with international working environment, good benefits, and learning opportunities.

Job Description

Integrated Communication Planning

Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
Map and analyze the customer journey to identify areas for improvement and innovation.
Review and evaluate integrated communication proposals/plans from cross-agencies.
Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
Measure media placement effectiveness and efficiency based on KPIs.

Media Mapping Business Acumen

Define category movements by analyzing historical data and competitor actions.
Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
Identify communication threats and opportunities to enable agile business turn-around actions.
Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
Focus on mapping and optimizing the end-to-end customer journey.
Identify key touchpoints and moments of truth that impact the customer experience.
Design and implement consumer experience strategies that align with the company's brand and business goals.
Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.

Optimization, Measurement, and Innovation Seeking

Build and maintain a report analysis structure to track media KPIs.
Establish and maintain strategic partnerships with media partners/suppliers.
Evaluate partnership sponsorship packages.
Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
Respond to ad-hoc requests from brand teams.

Leadership Competencies:

Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
Lead consumer experience initiatives and projects from conception to execution.

The Successful Applicant

5-6 years of experience in marketing communication.
Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
Strong analytical skills and proficiency in using Martech tools like PowerBI.
Agile problem-solving skills.
Strong stakeholder management skills.
A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
Proficiency in written and verbal English communication is a must

What's on Offer