Cảnh Phong

Roles and responsibilities:
Market positioning & Brand Management:
Brand management: Develop and execute brand campaigns aimed at enhancing brand equity and increasing awareness; ensure consistency across marketing channels and touchpoints, align messaging with business goals and monitor performance and competition for actionable insights.
Project Management: Serve as the key point of contact for assigned firm initiatives. Participate in discussions with leaders and stakeholders, collaborate with the wider team to develop marketing strategies, ensure achievement of agreed outcomes, and provide timely progress reports.
Regional Marketing Collaboration: Partner with regional and global teams on marketing campaigns, provide analytical support, and fulfill local reporting requests (e.g., Network Standards, Global Dashboard, Regional ad campaigns).
2. Event Management:
Plan and execute firmwide events, both in-person and virtual, including seminars, workshops, and conferences.
Manage event logistics, coordinate with vendors, and oversee budget management.
Work closely with cross-functional teams to ensure that events support and align with firmwide objectives.
3. Digital Marketing & Social Media:
Social Media Management (Facebook, LinkedIn, and YouTube): Run effective campaigns to communicate the firm's viewpoints externally and implement digital marketing activities to strengthen brand presence. Use data-driven insights to ensure consistent and relevant content delivery.
Website & Email Marketing: Utilise website and email marketing tools for data analysis to enhance user experience.
Digital Tools Application: Optimise and enhance the use of digital tools by incorporating the latest trends to strengthen digital marketing efforts.