Fraser Suites

Position: Director of Sales & Marketing

The Director of Sales and Marketing is responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the property including Rooms and Dining. In addition, he/she responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include pricing, status, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, possessing excellent communication and decision-making skills and an astute business acumen.

*** Job Description

• Work with the General Manager and Cluster Director of Sales and relevant parties to develop a tactical marketing plan that identifies market niche and segments
• Monitor and review sales production and adjust sales activities, account coverage and sales priorities in order to achieve set goals/budgets and forecast.
• Establish account qualification criteria and use market research to identify priority accounts and assign sales to assure optimal coverage
• Develop accounts(corporate/wholesale/partnerships) from sales activities and generate leads and bookings for properties.

• Exposure in all key markets such as Corporate, MICE, Inbound, OTA and TMC, etc.
• Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales.
• Implementation, management and measurement of sales strategies and tactical campaigns.
• Close coordination and open communications with Cluster Director of Sales and the property
• Drive brand awareness with Branding/Marketing communications and together with F&B Manager to create a year calendar of activities.
• Manage Social media platforms with Branding Marketing Communications to ensure consistent posting and adherence to our guidelines.
• Develop and manage marketing/sales budgets and maintain effective internal marketing communications

• Establish team sales goals and allocate key accounts to each member.
• Optimize room utilization by accessing the demand and supply for rooms
• Plan sales trips to key source markets for more account’s penetration/grow the accounts.
• Participate with Corporate Tradeshow to enforce our presence/brand strength awareness.
• Manage department budget, forecasts and operating expenses.