Heritage Line

Mô tả Công việc

The Digital marketing manager is responsible for the digital marketing strategy and roll out of the company’s digital marketing activities to achieve set objectives. The DMM runs the day-to-day management of projects and tasks and ensures that they are completed successfully. The DMM manages social media campaigns, content calendars, maintain the company's website on his/her own or with the support of external partners. He/She is on top of measuring the effectiveness of various marketing activities and an integral part in corporate projects to develop the tech stack of the company continuously.

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Managing of the website (content, landing pages, analytics, tracking) and working closely with the digital marketing agency to monitor and improve its performance

· Management of the E-Mail marketing and the performance measuring of it

· Design, build and maintain our social media presence incl. the company content strategy

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Plan, execute, and measure experiments and conversion tests

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels

· Manage and collaborate with agencies and other digital partners

· Evaluate emerging technologies.