KAO Vietnam Co., Ltd

EC strategy building:

- Planning, executing campaigns, monitoring, and optimizing performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing.
- Full skillet of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada / Shopee/ Tiki/TikTok…social commerce….)
- Develop and inline with MKT master plan to deliver high performance E-commerce marketing activities across the marketplace platforms

Master plan - Onsite Marketing:

- Planning and building Digital Marketing campaigns – especially running Media Ads such as Facebook Ads, Instagram, Livestream, Google Ads, SEO, PR Online, SMS Marketing, Affiliate MKT….
- Media Content writing, Design Image, Video Idea, PR and Product Review, Service…
- Search engine optimization skills are appreciated for Digital MKT. Content and SEO skills will help Top Ranking Key Word Finding that suitable for Advertising campaign.
- Monitor and optimize Advertising campaigns, adjusting achieve the best efficiency increasing interaction and targeting customers.

Finance - Sales expense management:

- Be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations
- Leading the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign.
- Mange EC Account and utilize Brand Fan page and ensure advertising budget effectiveness.
- Weekly, monthly analyze advertising and report to optimize next campaign.

SiS and campaign management:

- Design advertising images and create content for EC Shop to promote products effectively.
- Monitor and optimize Advertising campaigns, adjusting achieve the best efficiency increasing interaction and targeting customers.
- Update algorithms and platform policies to optimize campaign.

Effective Communication:

- Manage and maintain general communication in relation with key Partners
- Manage general communication with other functions (Marketing, finance, logistics, production…..)

Report:
- Report to assistant mgr. all of activities at shopfront and promoters operation.
- Market information, competitors' activities, campaigns highlight

Other assignments from the direct supervisor:
* Participating in relevant internal and external training programs of personal and professional development.
* Replace Key Account Manager in some specific assignment in his/her absence
* One Team working collaboration.