Capella

The F&B MarCom Executive collaborates closely with the Designer, Rooms & Revenue Manager, Director of Food & Beverage, Restaurant Outlet Managers, and the F&B Reservations to ensure that each outlet achieves its monthly income target. This involves analysing revenue gaps, identifying opportunities, recommending tactical promotions, and delivering weekly performance updates and promotional strategies at the Revenue Meeting.

The role manages all F&B social media accounts and Brand.com outlet pages, ensuring content accuracy and engagement. The F&B MarComms Executive organises all photoshoots across the outlets, supports influencer and KOL partnerships, and works with the wider MarComms team to ensure all marketing initiatives align with brand standards, revenue targets, and the overall commercial strategy.

Administrative Support

• Provide administrative support to the MarComms Manager and Sales & Marketing team.
• Maintain organised filing systems, asset libraries, menus, images, and shared digital folders.
• Prepare presentations, weekly updates, monthly marketing reports, and brand compliance documents.
• Support vendor management, contract preparation, and documentation for marketing and F&B initiatives.
• Assist with scheduling and logistics for photography, videography, and content production.

Client & Team Coordination

• Serve as a liaison between F&B leadership, outlet managers, culinary teams, and the marketing function.
• Gather and consolidate information for promotions, menu updates, special events, and campaigns.
• Coordinate marketing deliverables and deadlines across multiple stakeholders, ensuring alignment and timely execution.
• Support communication with agencies, influencers, media partners, and photographers.
• Maintain internal calendars for campaigns, festive programmes, activations, and social media plans.

Invoice & Finance Coordination

• Process purchase orders, invoices, and vendor registrations related to F&B marketing activities.
• Track payments, follow up with finance for approvals, and maintain accurate budget logs.
• Assist in monthly budget reconciliation and reporting for MarComms and F&B.

Sales Process & Data Entry

• Maintain databases for media, influencers, vendors, and partners.
• Update internal systems and CRM platforms with campaign data, content links, and partner engagement records.
• Track results of F&B campaigns, social performance, and promotional ROI, supporting monthly analytical reports.
• Manage and update digital platforms, including restaurant listings, QR menus, and website pages.

Cross-Department Collaboration

• Work closely with Revenue, F&B, Culinary, Events, and Operations teams to ensure all messaging, pricing, and promotions are aligned.
• Present weekly updates at the Revenue Meeting, including proposed promotions required to meet monthly income budgets.
• Support the Events and Banqueting teams with marketing efforts for functions, celebrations, and outside catering.
• Ensure all marketing materials, menus, signage, and digital assets comply with brand standards.

Digital, Social Media, and Content Responsibilities

• Manage all social media accounts dedicated to F&B outlets, including content planning, posting, community management, and reporting.
• Update and maintain Brand.com outlet pages, ensuring accuracy and alignment with promotions and menu updates.
• Create new social media accounts for outlets or concepts when required to improve visibility and audience reach.
• Coordinate all F&B photoshoots, including photographer briefings, styling, liaison with operations, managing schedules, and ensuring final assets meet brand requirements.
• Work with the wider MarComms team to engage, host, and manage KOLs, influencers, and content creators, ensuring collaborations support brand positioning and revenue needs.

General Duties

• Monitor online presence and customer sentiment across F&B platforms and escalate issues or opportunities.
• Assist in drafting social captions, menu descriptions, press releases, and internal communications.
• Ensure timely updates of F&B marketing collateral, menus, and promotional materials.
• Support PR initiatives, including media hosting, content requests, and coverage tracking.
• Perform additional tasks or projects as assigned by the MarComms Manager or Sales & Marketing leadership.
• Perform any other reasonable duties as assigned to support the needs of the department and hotel operations.

• Work in a professional luxury hotel environment, at the only city hotel and one of just two hotels in Vietnam awarded the Forbes Travel Guide 5-Star Rating 2025 – the most prestigious authority in the international hospitality and tourism industry.
• Proudly recognised four consecutive years in the Top 5 Best Workplaces in Vietnam – Great Place to Work 2025.
• Attractive long-service bonus scheme for employees with a minimum of three years’ tenure, separate from the 13th-month salary.
• Career development opportunities with a hotel group ranked Best in the World, as voted by the prestigious Travel + Leisure magazine.
• Enjoy an attractive service charge, consistently ranked Top 5 in Hanoi.
• Competitive and attractive compensation and benefits, including 100% salary during the probation period.
• Comprehensive protection policies under Suncare Insurance, along with continuous talent development programmes by Sun Hospitality Group – ranked Top 3 Best Companies to Work for in Vietnam in the Tourism, Culinary, and Hospitality sector.
• And many other competitive benefits and privileges.

• A Bachelor's degree in Sales & Marketing is preferred

Work Experience

• Experiences in similar role at luxury hotels/resort
• Prior administrative / secretarial experience is of advantage

Technical Skills

• Competent computing skills (e.g. Microsoft Office)

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