Việc làm AVE GROUP
Cập nhật 11/12/2024 11:42
Tìm thấy 0 việc làm đang tuyển dụng
Media and Digital Marketing Manager (Global Leading FMCG)
AVE GROUP
33 việc làm
2 lượt xem
Tweet
Facebook
Copy Link
Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
27/11/2024
Hạn nộp hồ sơ:
27/12/2024
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
- Managing media & digital planning for 3 key brands at a global leading FMCG
- International working environment, good benefits and learning opportunities.
Our Client is a global company in FMCG with international working environment, good benefits, and learning opportunities.
Job Description
Integrated Communication Planning
- Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
- Map and analyze the customer journey to identify areas for improvement and innovation.
- Review and evaluate integrated communication proposals/plans from cross-agencies.
- Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
- Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
- Measure media placement effectiveness and efficiency based on KPIs.
- Define category movements by analyzing historical data and competitor actions.
- Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
- Identify communication threats and opportunities to enable agile business turn-around actions.
- Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
- Focus on mapping and optimizing the end-to-end customer journey.
- Identify key touchpoints and moments of truth that impact the customer experience.
- Design and implement consumer experience strategies that align with the company's brand and business goals.
- Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
- Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.
- Build and maintain a report analysis structure to track media KPIs.
- Establish and maintain strategic partnerships with media partners/suppliers.
- Evaluate partnership sponsorship packages.
- Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
- Respond to ad-hoc requests from brand teams.
- Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
- Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
- Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
- Lead consumer experience initiatives and projects from conception to execution.
- 5-6 years of experience in marketing communication.
- Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
- Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
- Strong analytical skills and proficiency in using Martech tools like PowerBI.
- Agile problem-solving skills.
- Strong stakeholder management skills.
- A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
- Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
- Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
- Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
- Proficiency in written and verbal English communication is a must
- Attractive compensation package of the market.
- Global company in an exciting industry.
- Opportunity for comprehensive development in brand management.
Quote job ref: JN-112024-6601283
Khu vực
AVE GROUP
Xem trang công ty
Quy mô:
100 - 200 nhân viên
Địa điểm:
Với kinh nghiệm 05 năm trong lĩnh vực Thương mại điện tử, CÔNG TY CỔ PHẦN AVE GROUP chuyên về lĩnh vực sản xuất và phân phối các sản phẩm Hữu cơ 100% từ tự nhiên như: Nhang sạch Thảo Mộc An An, Nước lau sàn Thảo mộc An An, Nước Rửa chén hương trái cây An An, Nước Giặt Organic, Dầu gội đầu, Xà Bông Organic,...
Mang trong mình sứ mệnh “PHỤNG SỰ KHÁCH HÀNG” và trở thành một trong những Thương Hiệu sản xuất và phân phối các sản phẩm hàng tiêu dùng Organic hàng đầu Việt Nam. Chúng tôi cần thêm các mảnh ghép để đưa bộ máy hiện tại tiến xa hơn nữa .
Những nghề phổ biến tại AVE GROUP
Bạn làm việc tại AVE GROUP? Chia sẻ kinh nghiệm của bạn
AVE GROUP
Click để đánh giá