Job Category Sales & Marketing
Location Renaissance Riverside Hotel Saigon, 8-15 Ton Duc Thang Street, District 1, Ho Chi Minh City, Ho Chi Minh, Viet Nam VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary
The Assistant Director of Marketing and Communications is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Sales & Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. Success is measured by how well they help drive the sales and revenue strategy of the property, social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns.
CANDIDATE PROFILE
Education And Experience
Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Hotel Marketing and Advertising
- Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Sales & Marketing, and cluster marketing and ecommerce teams.
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manages F&B media schedules and verifies prompt settlement of accounts.
- Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups
- Executes email marketing, and display advertising.
- Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
- Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
- Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
- Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
- Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
- Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
- Manages assigned accounts as per the media account management system.
- Writes and distributes all press releases for property events, promotions, and outlets.
- Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
- Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
- Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
- Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
- Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
- Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
- Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
- Coordinates and executes Hotel and F&B printed materials.
- Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
- Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
- Promotes collection of competitors collateral and publicity on a monthly basis.
- Manages the execution of F&B direct marketing activities.
- Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
- Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
- Helps with the publication of hotel’s newsletter(s).
- Supports communications duties and functions as deemed necessary.
- Assists in the liaison and execution of joint F&B promotions.
- Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
- Partners with Director of Sales & Marketing to create marketing plan aligned to hotel sales and revenue strategy.
- Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
- Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
- Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We’re looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
Công Ty Cổ Phần Hữu Hạn Vedan Việt Nam (Vedan Việt Nam) được thành lập từ năm 1991 tại xã Phước Thái, huyện Long Thành, tỉnh Đồng Nai, phía Đông Nam thành phố lớn nhất của Việt Nam – Thành phố Hồ Chí Minh, trên diện đất rộng 120ha, hiện nay công ty đã đưa vào hoạt động các công trình bao gồm: Nhà máy tinh bột nước đường, Nhà máy bột ngọt, Nhà máy tinh bột biến tính, Nhà máy Xút-axit, Nhà máy Lysine, Nhà máy phát điện có trích hơi, Nhà máy PGA, Nhà máy phân bón hữu cơ khoáng Vedagro dạng viên, Hệ thống xử lý nước thải bằng công nghệ tiên tiến, Cảng chuyên dùng Phước Thái Vedan, các công trình, cơ sở hạ tầng tại các khu vực hành chính, cư xá, giáo dục đào tạo…
Chính sách bảo hiểm
- Tham gia BHXH, BHYT, BHTN theo quy định pháp luật. Bảo hiểm sức khỏe cho cán bộ cấp cao.
Các hoạt động ngoại khóa
- Được tham gia các hoạt động tham quan, thi đấu thể thao, ca nhạc, báo tường.
- Sự kiện: ngày quốc tế thiếu nhi, ngày 8/3, year and party…
Lịch sử thành lập
- Năm 1991, Chính thức thành lập Công ty Cổ Phần Hữu Hạn Vedan Việt Nam
- Năm 1994, Hoàn thành xây lắp cơ sở thiết bị sản xuất giai đoạn 1 và thiết bị cơ sở hạ tầng cầu cảng. Thành lập chi nhánh Công ty CPHH Vedan Việt Nam tại Hà Nội
- Năm 1995, Hoàn thành nhà máy lên men bột ngọt
- Năm 1996, Hoàn thành nhà máy Lysine
- Năm 1997, Thành lập Nhà máy tinh bột mỳ Phước Long
- Năm 2001, Thành lập Công ty TNHH ORSAN Việt Nam
- Năm 2003, Thành lập Nhà máy chế biến tinh bột mì Bình Thuận. Công ty Vedan International đã chính thức lên sàn giao chứng khoán tại Hồng Kông
- Năm 2005, Thành lập Công ty TNHH VEYU
- Năm 2006, Thành lập Nhà máy tinh bột mỳ Hà Tĩnh
Mission
Sứ mệnh của Vedan Việt Nam là sản xuất và cung cấp các sản phẩm hóa chất và thực phẩm chất lượng cao, đồng thời cam kết phát triển bền vững, có trách nhiệm với môi trường và xã hội. Vedan Việt Nam cũng nỗ lực để trở thành một trong những công ty hàng đầu trong lĩnh vực sản xuất hóa chất và thực phẩm tại Việt Nam.