KEYENCE VN ★ 3.6

Mô tả Công việc

Regional Marketing Executive

This role is responsible for developing and executing marketing activities that drive growth through regional and channel partners in the SEA region. It requires a deep understanding of regional market dynamics and effective marketing tactics to support regional expansion goals.

Key Responsibilities

Regional Marketing Coordination

• Coordinate and deliver high-impact Tier 1 regional events, regional KOL engagement, and amplify regional brand value.
• Support the marketing onboarding of new channel partners to expand market coverage through co-branded marketing materials, promotions, and event initiatives.
• Cultivate strong relationships with channel partners and regional marketing leads to maximize collaboration and mutual growth.
• Plan and execute targeted marketing campaigns tailored to regional market needs and channel partner capabilities.
• Support channel partners on product offerings, marketing programs, and sales techniques.
• Collaborate with cross-functional teams to align channel strategies with broader company goals.Campaign Monitoring and Reporting:
• Report and monitor campaign performance through KPIs and monthly analytics, optimizing ROI and business impact.
• Adjust marketing plans based on performance insights to enhance campaign effectiveness.

Market Analysis:

• Consolidate market data and insights from regional SEA teams to prioritize and implement marketing programs.
• Conduct market research to identify trends, competitor activities, and customer preferences.
• Report and provide regular updates on market research to the Function Head.

Budget Management:

• Manage regional channel marketing budgets, ensuring cost-effective resource allocation.
• Track, report, and provide regular updates on budget performance to the Function Head.

Yêu Cầu Công Việc

Job Requirements:

• Bachelor’s degree in Pharmaceutical, BioScience, or Marketing.
• At least 2 years of experience in the Pharma, Medical Devices, or Healthcare sectors.
• Enthusiastic about Bioscience, Healthcare, and Oncology.
• Exceptional skills in time management, result orientation, integrity, and creativity.
• Willing to learn and execute multiple tasks in project execution.