Calie House

Mô tả Công việc

MAIN RESPONSIBILITIES

1. Content Strategy:

• Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of all campuses.

• Look after all campus content plans and synergize for the best impact

• Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.

• Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.

• Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.

2. Content Creation:

• Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the school or target customers.

• Create content using language and images that convey brand messages, building customer brand awareness.

• Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.

• Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.

3. Collaboration:

• Work closely with the marketing, design, and product teams to ensure the content released is aligned with Schools’s image and design standards.

• Tasks are assigned by the line manager.

• Collaboratively work with booking agency to ensure the booking plan is timely and effectively implemented and monitored.

EXPECTED DIMENSION

• Monitor user interactions daily on the school's digital channels.

• Produce posts on Facebook, Instagram, YouTube, and websites….

• Track and develop interactions on the School’'s social media pages: Facebook, Instagram, YouTube, and LinkedIn…

• Generate trendsetting, standout content compared to the general landscape of international schools.

• Understand the target audience's psychology and create compatible content to attract them, turning them into potential customers.

• Support in ensuring the Enrollment department's Key Performance Indicators (KPIs).

Yêu Cầu Công Việc

• Bachelor’s degree in marketing, Communications, Languages, or a related field. 

• Have at least 4-5 years of experience in communications, especially in positions related to content development and creativity.

• Experience working in schools, particularly in the international school sector.

• Exceptional writing and editing skills, with attention to details. 

• Proficiency in using content management systems and social media platforms. 

• Experience with analytics tools to measure and optimize content performance. 

• Knowledge of SEO, SEM, social media marketing, and other digital marketing strategies. 

• Excellent project management and organizational skills. 

• Creative mindset with the ability to think strategically. 

• Skills in planning, organizing, and executing projects effectively. 

• Proficiency in English, both written and verbal. 

• Capability to conduct thorough research and gather relevant information.