Heritage Line

Admission and Marketing:

· Propose targets, plans and organizing enrollment according to the College development plan and goals.

· Prepare the Business plan of the College (annual enrollment plan).

· Report business results as required by Imperial and international agencies.

· Perform tasks as assigned by Board of Directors and Board of Trustees.

· Build strategies, marketing strategies for products, communication programs, company-oriented promotion.

· Coordinate with relevant departments to ensure the work progress and results.

· Be responsible for the content and form of information; Management of facilities system for communication.

· Plan, coordinate with Content Marketing to develop Online Marketing channels to ensure the KPI results.

· Deploying advertising campaigns and branding through Digital Marketing tools (SEO / SEM, Online Advertising, Email Marketing, Mobile Marketing, Social-Media, SMS Marketing, Affiliate Marketing ...), including test deployments and evaluate the results.

· Know the specifications of each digital channel to optimize content, images and advertising quality.

· Organize internal newsletters, school publications; Records school activities and manages school media.

· Plan, implement and monitor advertising products and services of the school on online channels: Google, Facebook, Zalo, Linked In, ...

· Management of the school's brand identity system.

Agents and Partnerships:

· Identify opportunities for business and revenue growth.

· Establish and maintain relationships with agents/partners.

· Monitor market trends and competitor activities to adjust partnership strategies.

· Manage agents/partners accounts and act as the key point of contact from the College.

· Identify agents/partners demands and develop strategies to meet them.

· Find key personnel in agents/partners companies to establish profitable relationships.

· Approach potential customers to cultivate fruitful relationships. Support high-quality sales, supply and customer service operations.

• Competitive salary package
• Opportunity to lead a diverse range of business units
• Collaborative and dynamic work environment
• Professional development opportunities

• Strong leadership skills to effectively manage teams to achieve a high level of performance and exceed targets.
• Experienced in strategy setting, managing budgets, evaluating revenue proposals, and driving performance targets.
• Excellent internal and external communication skills, both written and verbal.
• Excellent cooperation abilities in different College departments, and a strong business acumen with uncompromising service standards.
• Excellent customer management experience.
• Bachelor’s degree in hospitality major; Master degree will be preferred.
• At least 3 years working in international 4-5* Hotels.
• Working experiences in educational sector, especially Marketing and Recruitment.
• Foreign language: influent English with IELTS 6.5 and above or equivalence.