Hyra holdings ★ 1.0

Develop and implement medium- and long-term brand strategies aligned with the company's direction.
Manage brand identity (CI/BI), ensuring consistency across all communication channels.
Plan and execute 360° communication campaigns (digital, PR, activation, social media, events).
Conduct market research, analyze trends, and monitor competitors' branding activities to propose competitive solutions.
Manage brand budget and optimize spending based on ROI.
Work closely with Product, Sales, PR, and Trade Marketing teams to align brand messaging across the system.
Supervise quality and effectiveness of external agency/partner activities.
Measure and report on brand performance metrics (Brand Awareness, Brand Equity, Share of Voice, Customer Perception).Experience
At least 5 years of experience in Marketing/Branding, with at least 2 years as Brand Manager or equivalent.
Preferably experienced in FMCG, Technology, Finance, or multinational corporations.
Knowledge & Skills
Strong understanding of brand building and integrated marketing communications (IMC).
Proficient in Digital Marketing tools, market research, and data analysis.
Ability to manage agencies/partners and handle multiple projects simultaneously.
Strong storytelling skills, capable of positioning and conveying messages clearly and impressively.ESOP stock options.
Hyra token ($HYRA) bonus.
Grade A office in the most premium complex in Ha Dong: lake view, gym, auditorium, modern equipment, 5-star facilities.
Holiday bonuses: New Year (Jan 1), Liberation Day (Apr 30 - May 1), National Day (Sep 2).
Gifts/bonuses on special occasions: Women's Day (Mar 8, Oct 20), Men's Day (Nov 19), Children's Day (Jun 1), Mid-Autumn Festival, Lunar New Year.
13th-month salary.
Performance, project, and achievement bonuses (based on 3P salary model).
Comprehensive healthcare: health insurance, sports/club funding (football, running).
Company trips, teambuilding, engagement activities, mental wellness support.
Hyra library with annual budget for new books.
Discounts and benefits when using Hyra ecosystem products/services.
Other benefits in accordance with company and legal policies.