Piaggio Vietnam Co., Ltd (Pvn) ★ 3.2

1. Brand Strategy Development
• Develop and implement a cohesive brand strategy aligned with the organization's overall business objectives.
• Define brand positioning, target audience segmentation, and brand differentiators to drive brand awareness, loyalty, and market share.
2. Brand Portfolio Management
• Oversee the management of the brand portfolio, ensuring a strong and differentiated brand identity for each brand.
• Assess brand performance, conduct market research, and identify opportunities for brand expansion, repositioning, or rationalization as necessary.
3. Brand Messaging and Communication
• Develop and maintain consistent brand messaging across all communication channels.
• Ensure alignment of brand communication with the organization's overall marketing
4. Brand Performance Monitoring
• Define key performance indicators (KPIs) and metrics to monitor brand performance.
• Analyze brand health, market share, customer feedback, and other relevant data to evaluate brand effectiveness and make data-driven recommendations for brand enhancement
5. Market Analysis and Insights
• Develop and maintain consistent brand messaging across all communication channels.
• Ensure alignment of brand communication with the organization's overall marketing
6. Brand Compliance and Governance
• Ensure adherence to brand guidelines, trademarks, and legal requirements across all brand-related activities.
• Monitor and maintain brand consistency in all internal and external communications, including advertising, promotions, events, and digital channels
7. Team Leadership
• Lead a team of brand managers, providing guidance, support, and coaching.
• Set clear goals, monitor performance, and foster a collaborative and high-performing team environment.
• Encourage innovation and creativity in brand management strategies and initiatives
8. Budget Management
• Develop and manage brand budgets effectively, ensuring optimal allocation of resources to support brand initiatives and maximize return on investment (ROI). Monitor brand-related expenses and track budget utilization to maintain financial discipline
9. Collaborative Stakeholder Management
• Collaborate with internal stakeholders, including sales, marketing, product development, and senior management, to align brand strategies with overall business goals.
• Engage with external stakeholders, such as dealers, partners, and customers, to build strong relationships and gather feedback for continuous brand improvement• Bachelor's degree in business administration, Sales, Economics, or related fields.
• 08+ years of relevant experience, with at least 01 year in the managerial position.
• Extensive experience in brand management, preferably in the premium sector or B2B automotive industry.
• Proven track record in developing and implementing successful brand strategies, including brand positioning, portfolio management, and brand communication.
• In-depth knowledge of the premium industry, including market trends, competitive landscape, and customer dynamics.
• Excellent skills in relationship management, with the ability to build trust and long-term partnerships with dealers.
• Strong analytical and negotiation skills; ability to assess business potential and make data-driven recommendations.
• Good command of English and Vietnamese (both spoken and written).
• Willingness to travel frequently across regions to meet current and potential dealers.
• High level of integrity, adaptability, and proactive mindset in a fast-paced, performance-driven environment.Thưởng
Annual Bonuses and Salary Incremental
Chăm sóc sức khoẻ
Additional Health Care Plan for Employees
Cơ hội du lịch
Overseas Training and Development Opportunity