PROCAFFE

TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3.5M users and 3,000+ partner stores across 15 industries. Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.  

TAPTAP’s innovative reward platform maximizes customers’ benefits when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations  

TAPTAP seeks a Senior Executive, Account Management, to serve as a trusted advisor for our merchant partners. You will play a key role in building and maintaining strong relationships with merchant to driving branding initiatives & successful for campaigns  

And his/her responsibilities: 

* External - Merchant Engagement: 

Partnership Relations:  

• Deepen the partnership between merchants and TAPTAP to provide business solutions and build a strong pipeline to achieve joint benefits. 
• Conduct periodic business reviews, handle partnership renewals and expansions, and manage integration models, voucher listings, and campaign renewal. 
• Provide business solutions to merchants, focusing on driving sales and branding 
• Establish and maintain strong working relationships with merchant partners 
• Improve content on partner platforms and drive exclusive launches 

Campaign performance management: 

• Oversee front-end operations, product assortment, CRM, and brand marketing activities 
• Enhance product performance and increase the digital presence of the brand 
• Improve merchants' experiences by tracking data and performance and collaborating to improve satisfaction and effectiveness. 
• Generate performance and sales reports weekly, ensuring proactive booking and monthly performance reviews with merchants 

* Internal Responsibilities: 

Collaboration and Communication: 

• Provide feedback and insights to internal stakeholders to ensure aligned strategies and execution. 
• Engage relevant teams to resolve emerging business needs and issues from merchants 
• Liaise internally and manage internal stakeholders effectively to ensure all project plans and solutions proposed to merchants are completed on time 
• Work closely with the marketing team to ensure effective execution of all communications agreed upon with merchants, including in-app notifications, social posts, media, and POSM 
• Collaborate with the Data & Analytics teams to track data and understand and improve campaign performance 

Market Analysis and Growth: 

• Understand the key business drivers for this channel and manage channel forecasts. 
• Build forecasts at the product, region, and account levels; monitor listed products and ensure order deliveries to achieve market share. 
• Conduct market analysis and competitor research to stay ahead 
• Set and achieve aspirational growth targets for the online side of the business 
• Build the Joint Business Plan, define metrics, and drive sales for specific merchant accounts 

* Perform other duties as requested by the line manager. 

Other Information: 

• This role is 12-months service contract  
• Line report: Marketing Manager 

You will have the following skills and experience: 

• At least 5 years in a business development role or in partnership/account management. Experience in campaign or brand management is preferred, along with a strong background in B2B2C, E-commerce platform, Technology Applications 
• Experienced in delivering tailored solutions based on merchant's needs. Proven ability to manage multiple account projects at a time, while maintaining sharp attention to detail. 
• Strong verbal and written communication skills. Excellent listening, negotiation, and presentation abilities to communicate with and influence key stakeholders at all levels, from executive to C-level. 
• Knowledge of technology, business, marketing, and innovation.  
• Ability and flexibility to work in a fast-paced startup environment 
• Having any of the below experience/knowledge is a plus: 
• Experience in designing offline marketing campaigns and/or working with mobile app businesses (e.g., loyalty, rewards, etc.) 

What You’ll Enjoy 

Opportunity to be part of a pioneer team of a digital start-up with huge growth opportunities and strong backing from two organizations that are market and innovation leaders in their respective industries. 

• Provided working equipment (Laptop, Monitor…) 
• Full 100% gross salary during the probation period 
• 02 days WFH per month 
• 12 days of annual leave and 3 days of sick leave per year 

Additionally, we offer: 

• Motorcycle parking fee coverage 
• Training and sharing sessions among teams 
• Monthly gatherings and engagement activities for special occasions (Christmas, New Year, Women’s Day, etc.) 
• Snacks, tea, and coffee available at the office 
• Grab/BE account provided for the Company's business and work purposes (if any) 

Interview Process: 2 rounds, with Marketing Manager and Marketing Director 

For application, please contact [email protected] or +84 (28) 3820-8664.  

Next steps:  After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process