PROCAFFE

Job Summary
We are seeking a talented and experienced Key Account Management Executive to join our growing Band team. In
this newly created role, you will play a key role in developing and executing our brand visual merchandise,
promotion and partnership with offline vendors - Multi Brand Stores (MBS) as Watsons, Guardian, Hasaki,
BeautyBox, Thegioiskinfood, etc.
Key responsibilities:
1. Key Account Management: (40%):
• Create and execute business plan and trade plan for assigned and proposed to MBS partners that are
consistent with the brand's channel, marketing, and category strategies.
• Responsible for negotiation, barter and manage with offline B2B partners/brand's relationship with
assigned MBS partners/Buyer with an emphasis on developing new business opportunities and build
strong long-term partnership.
• Develop account-specific strategies and initiatives to drive sales growth and maximize revenue.
• Collaborate with internal teams, such as Marketing and Product Development, Logistics to develop
tailored solutions for key clients.
• Channel segmentation and strategy: To develop channel and product segmentation strategy, plan and
implementation with MBS channels.
• Business management: Handle customer sell-in and sell-thru with proper portfolio to sustain a healthy and
profitable business.
• Do site-check/trade visit to ensure the brand VMDs/POSMs/Stock/Competitors and Market research at
MBS channels.
• Responsible for the accuracy of offline SKU/SOH requirement projections (forecasting).
• Customer P&L: Handle account trade budget and P&L to improve ROI and provide value growth
management
• Contract and terms: Negotiate and set yearly trade terms and scorecard.
2. Trade Promotion and VMD: (30%):
• Propose idea and execute sales promotion plan for each offline chains to drive revenue and operation
profit growth based on sales target.
• Execute production and operation the VMD, bundling, POG at POS to improve brand awareness and
business performance.
• Follow-up operation works, solve issues (stock availability, deliveries, credit notes) to ensure achievement
of sales objectives in assigned accounts.
• Produce and manage the quality control of POSM (Point of Sale Materials) and gifts with suppliers.
• In-store execution management and brand image: Ensure consistent brand standards especially in areas of
visual presentation, product management, and marketing.
• Closely manage the campaign and marketing plan of retailers
3. Internal Coordination and Budget Management (30%):
• Handle account trade budget and P&L to improve ROI and provide value growth management.
• Assist in developing the annual A&P budget, set volume targets per channel and and deliver assigned sales
target.
• Submit estimations of budget required to reach such targets and control implementation of approved
budget.