Position Overview:
On behalf of our client, We are seeking a visionary and dynamic Marketing Director to lead marketing initiatives and propel the brand to the number one position in Vietnam’s payment and cashback market. The ideal candidate will possess a unique blend of strategic vision, innovative thinking, and deep market understanding to make Company the go-to solution for Vietnamese consumers.
1. Drive Strategic Vision and Market Leadership
- Develop and execute a forward-thinking marketing strategy that positions as a leader in payment trends.
- Anticipate and adapt to market changes, integrating emerging technologies to enhance user experience.
- Continuously explore and implement innovative service models to differentiate the brand and maintain competitive advantage.
2. Leverage and Optimize Competitive Advantages
- Analyze and capitalize on Company’ strengths, such as diverse cashback capabilities and an extensive partner network.
- Ensure marketing efforts are focused on optimizing resources and driving growth through existing advantages.
- Avoid resource dispersion by maintaining a sharp focus on high-impact initiatives.
3. Build a Strong, Locally Resonant Brand
- Establish brand name as a trusted, leading payment solution for Vietnamese users.
- Highlight core value of customer-centricity, creating a sustainable market differentiation.
4. Expand Ecosystem Partnerships and Influence
- Develop and nurture a robust ecosystem of partners, ranging from major brands to small businesses.
- Design diverse collaboration strategies to embed Company deeply into everyday life in Vietnam, expanding its presence across dining, shopping, and other services.
- Strengthen customer loyalty and brand recall through increased coverage and relevance.
5. Foster an Innovative, Data-Driven Marketing Team
- Build and lead an agile, innovation-focused marketing team.
- Promote a culture of experimentation and data-driven decision-making to optimize campaigns and drive sustainable growth.
- Implement effective strategies that achieve market dominance without unnecessary expenditure.
6. Maximize Resource Utilization for Marketing Investment
- Utilize social capital and resources generated from transactions to reinvest in marketing activities.
- Optimize existing channels, including POSM, partner stores, and apps, for cost-effective and impactful campaigns.
- Ensure every marketing effort is goal-oriented and delivers high ROI with minimal costs.
7. Build Broad Community Connections and Influence
- Cultivate extensive relationships with the business community, partners, and media in Vietnam.
- Enhance brand visibility and credibility across mainstream and community channels.
- Amplify the reach and trust to ensure widespread user adoption.
- Proven track record in leading marketing strategies and delivering results in the payment, fintech, or related industries.
- Strong understanding of the Vietnamese market and consumer behavior.
- Expertise in brand building, storytelling, and creating emotional connections with customers.
- Experience in leveraging data analytics for decision-making and campaign optimization.
- Exceptional leadership and team-building skills, with a focus on fostering innovation.
- Strong networking abilities with partners, businesses, and media channels in Vietnam.
- Strategic mindset with the ability to adapt quickly to changing market dynamics.
EASY1 HOLDINGS – HOME SERVICE PLATFORM ĐẦU TIÊN TẠI VIỆT NAM. Easy1 Holdings là một Hệ sinh thái đa lĩnh vực. Sở hữu Big data cùng Mô hình kinh doanh vô cùng độc đáo, khác biệt, với những ý tưởng táo bạo, đột phá của đội ngũ Founder, được triển khai bởi các C-levels dày dặn kinh nghiệm, vô cùng nhiệt huyết và hệ thống nhân sự trẻ sáng tạo, dám nghĩ, dám làm, luôn sẵn sàng đương đầu với những khó khăn & thử thách mới. Vì thế, trong lộ trình của mình, Easy1 đang phát triển mạnh và đồng đều cả về Cơ chế thị trường & Cơ chế vốn.
EASY1 tự hào mang lại giải pháp nước sạch đến cho Quý khách hàng bằng dịch vụ vượt trội và trải nghiệm tuyệt vời. Chúng tôi chuyên cung cấp các thiết bị điện gia dụng, thiết bị nhà bếp cao cấp, máy lọc nước và dịch vụ bảo dưỡng, vệ sinh, thay lõi lọc nước. Với mong muốn mang lại cho bạn và những người thương yêu một cuộc sống xanh - sạch với nguồn nước tinh khiết từ hệ thống lọc và công nghệ hiện đại. Hệ thống chi nhánh, các trạm bảo dưỡng của EASY1 đã có mặt trên toàn quốc.
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