PHÊ LA

Mô tả Công việc

Drive Sales Target and Business Growth

• Develop and implement strategic trade marketing initiatives to meet sales targets and achieve business growth for the Personal Care category
• Work closely with the sales team to ensure alignment on sales objectives and provide necessary support to drive performance in GT channels

Lead New Product Development (NPD) Launches

• Manage and coordinate the successful launch of new products in the GT channel, ensuring on-time and in-full implementation of trade marketing plans.
• Develop and execute launch strategies to maximize product visibility and sales across target regions

Propose and Execute Regionalized Promotion Programs

• Design and tailor promotional programs customized by regions to address specific market needs and opportunities.
• Track and evaluate the effectiveness of promotions to ensure they meet annual sales targets by category.
• Collaborate with sales and distribution teams to follow up on program execution and ensure proper implementation in each region.
• Drive engagement with regional sales managers and distributors, building strong relationships to facilitate product placement and promotions.
• Conduct market research to understand competitor activities and consumer trends, making recommendations for how to stay competitive

Establish a New Picture of Success for the Category

• Define and implement a new category vision for success through clear guidelines and strong point-of-sale materials (POSM).
• Ensure that the brand's products are well-represented at all GT outlets, working to expand distribution and increase product availability
• Establish monthly tracking and review processes to monitor sales performance, optimize execution, and make data-driven decisions to improve market share.
• Ensure category excellence and consistent in-store execution standards across all outlets

Forecast and Build Incremental Volume

• Create volume forecasts for promotional and non-promotional activities, ensuring that sales objectives and category growth are met.
• Identify opportunities for incremental volume by analyzing competitive landscape and proposing activities that drive category growth and win over competitors.
• Work closely with demand planning and supply chain teams to ensure accurate forecasting and inventory management based on promotional plans

Monitor Trade Budget to Ensure Profitability

• Regularly monitor the trade marketing budget, ensuring that spend aligns with planned activities and delivers profit for the category.
• Optimize resource allocation to ensure that promotional efforts are cost-effective and contribute to overall profitability

Conduct Weekly/Monthly Reviews with Sales & Marketing Team

• Organize and lead weekly/monthly review meetings with the sales and Marketing team to assess performance, identify challenges and opportunities, and develop action plans to improve results.
• Work closely with sales to ensure corrective actions are implemented and continuously track progress towards targets

Yêu Cầu Công Việc

• University graduate in business administrative, foreign trade, economics. 
• Minimum of 3 years of experience in Trade Marketing, preferably within the HPC or FMCG industries.
• Strong understanding of the General Trade (GT) channel.
• Proven ability to develop and execute effective trade marketing strategies.
• Highly proactive, detail-oriented, and capable of managing multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to work effectively across teams.
• Ability to work closely with the sales team, providing support and ensuring alignment with trade marketing activities.
• Experience working with data and analytics to inform decision-making.
• Positive, growth-oriented attitude with a willingness to take initiative and drive results.