VinaMilk

JOB SUMMARY:
• Take responsibility for developing objectives, strategizing, and overseeing the implementation of Marketing plans for the product categories, based on continuous analysis and evaluation of brand, market, and consumer psychology. The goal is to achieve long-term revenue, profit, and development targets for the product categories.
• Screen, consolidate, and gather proposals from SBM/BM (related to strategies and plans of the product categories) before finalizing them with higher-level management.
• Support the CMO in handling policy-related issues, processes, risk management, and organizational matters within the Marketing Department.


ROLES AND RESPONSIBILITIES:

• Develop short-term and long-term Marketing strategies for the product categories within the scope of responsibility, aligned with the company's overall business strategy.
• Establish the annual AOP plans for the assigned product categories, including revenue, production, profit, and market share targets.
• Build and develop brand structure strategies, brand positioning, and conduct research for new products and packaging that serve the business objectives of the product categories within the scope of responsibility.
• Organize, assign, and guide SBM/BM in planning, implementing, and evaluating the annual Marketing programs for each brand within the assigned product categories. Ensure adherence to the established development strategy and achievement of the product categories' and brands' objectives. Analyze reports and performance results to propose solutions and programs that promote goal achievement and address competitive activities.
• Allocate and manage the budget resources of the assigned product categories effectively and efficiently.
• Provide direction and guidance on the selection and management of suppliers, ensuring their compliance with the company's standards and criteria and maximizing their effectiveness.
• Responsible for organizing and overseeing the implementation of Marketing programs according to the plan.
• Monitor and evaluate the risk management situation of the Marketing Department, prepare monitoring and evaluation reports according to company regulations, and propose corrective actions.
• Propose and participate in the development of company-level control documents related to Marketing activities, such as regulations and policies. Lead the development of operational guidelines for the Marketing Department, including processes and job instructions.
• Build, develop, and train the Marketing team members within the assigned product categories.