- The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.
Campaign journey orchestration and personalize customer’s digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.
- Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
- Integrity, modest
- Optimistic, Adaptable & Emotionally Controlled
- Conscientious, Resilient, Vigorous & Achieving
- Persuasive, Unconventional & Forward Thinking
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Thương hiệu thời trang Sunfly ra đời từ khát vọng vươn lên, ý chí và niềm tin của các thành viên sáng lập cùng anh em cộng sự công ty TNHH Minh Hương P.N.D với mong muốn xây dựng thương hiệu thời trang dành riêng cho phụ nữ Việt Nam có thiết kế đa dạng, trẻ trung, dịch vụ chuyên nghiệp và giá thành hợp lý. Với niềm tin vững mạnh, Sunfly luôn muốn khẳng định uy tín và khát vọng nâng tầm thương hiệu Việt, tự hào là sản phẩm 100% do chính bàn tay và khối óc của con người Việt tạo dựng và phát triển.
Thành lập từ năm 2005, trải qua hơn 17 năm hình thành và phát triển, đến nay, Sunfly tự hào là thương hiệu trong top đầu trong lĩnh vực thời trang mặc nhà cao cấp tại Việt Nam với hệ thống phân phối trên 70 showroom và đại lý chính thức khắp cả nước.