BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT VIETNAM IS LOOKING FOR A TRADE ACTIVATION MANAGER
Develop and implement a short-term trade promotion plan & activities aligned with annual cycles and key performance indicators (KPIs) related to volume, value, and distribution targets.
Track, analyze & generate insights on the efficiency of the deployed trade activities & suggest course correction if required
Key Outlet management
Lead the Key Outlet platform independently aligned with strategy.
Define plan to extract value from the platform & effective spending (e.g. Resource management, critical metric setting & volume delivery of the Key outlets)
Ongoing Trade Engagement Review
Conduct regular reviews of ongoing trade engagement activities and provide summarized reports for discussion during Cycle Planning Meetings, ensuring alignment with strategic objectives.
Track progress, provide updates, and follow up on actions with cross-functional teams, agencies, and regions.
Collaborate with regional teams to cultivate relationships, lead all aspects of operations, and track (KPIs).
Build and maintain relationships with stakeholders and suppliers to ensure smooth collaboration and execution of activities.
Innovation & Transformation Drive
Actively participate in the origination, evaluation, and implementation of new, innovative ideas to drive sales growth and efficiency.
Crucial Experience, Skills And Knowledge
Bachelor's degree in business, marketing or any related field
Proven experience of minimum 3 years in Brand / Trade Marketing in a FMCG company (preferable an MNC)
English, Vietnamese Proficient
Ability to co-ordinate with different internal/external senior stakeholders to drive agenda
Ability to plan, design and implement trade activations
Having knowledge on business process & procedures & market implementation/execution
Having sound presentation skills
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business