Việc làm Liberty Mutual Insurance
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Marketing Analytics & Performance Manager
Liberty Mutual Insurance
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
19/06/2025
Hạn nộp hồ sơ:
16/12/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
5 - 6 năm
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
JOB SUMMARY
We are seeking a dynamic and results-driven Marketing Analytics & Performance Manager to lead our digital marketing efforts. This role requires strong analytical skills, expertise in performance marketing channels, and a proven ability to manage campaigns that drive effective lead generation and measurable ROI. The ideal candidate will be responsible for leveraging data-driven insights to optimize campaigns, oversee a team, and ensure the successful execution of our digital marketing strategy.
JOB DUTIES
A. Strategic Leadership & Management:
We are seeking a dynamic and results-driven Marketing Analytics & Performance Manager to lead our digital marketing efforts. This role requires strong analytical skills, expertise in performance marketing channels, and a proven ability to manage campaigns that drive effective lead generation and measurable ROI. The ideal candidate will be responsible for leveraging data-driven insights to optimize campaigns, oversee a team, and ensure the successful execution of our digital marketing strategy.
JOB DUTIES
A. Strategic Leadership & Management:
- Develop and implement comprehensive digital marketing strategies across various channels (e.g., SEO, SEM, Social Media, Email, Affiliates).
- Lead, mentor, and manage a team of marketing professionals to achieve goals and foster continuous improvement.
- Collaborate cross-functionally with sales, product, and other internal stakeholders to align marketing efforts with business objectives.
- Oversee budget allocation and management for all digital marketing campaigns to ensure efficient spending and optimal ROI.
- Stay abreast of industry trends, tools, and best practices in marketing analytics and performance marketing to ensure our strategies remain cutting-edge.
- Implement and manage Google Tag Manager (GTM) for accurate tracking and data collection across all digital assets.
- Support the implementation of analytics tagging on websites and landing pages to ensure robust data capture.
- Analyze extensive online user behavior, campaign performance, and market trends to identify opportunities for improvement and growth.
- Develop and maintain comprehensive marketing KPI dashboards to monitor campaign performance and extract actionable insights.
- Produce meaningful marketing KPI dashboards, performance reports, and ad-hoc analysis for internal and external stakeholders.
- Measure and report on the effectiveness of site experiments, implementation, and testing opportunities via personalization or A/B testing.
- Conduct in-depth analysis on data from paid media, affiliates, email, and social media campaigns to optimize performance and maximize ROI.
- Utilize advanced analytics tools (e.g., Google Analytics, Google Data Studio, CRM data) to generate actionable insights and recommendations.
- Design, execute, and optimize effective lead generation campaigns across various digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, Affiliate Networks, and programmatic platforms.
- Manage and optimize all aspects of paid media campaigns (e.g., keyword research, ad copy creation, bidding strategies, landing page optimization) to maximize conversions and ROI
- Oversee the ideation, funnel activity, and execution of lead nurturing campaigns to guide prospects through the sales funnel.
- Drive continuous conversion optimization strategies, with the aim of improving efficiency and ROI for all digital marketing campaigns.
- Oversee and manage SEO strategies, including on-page, off-page, and technical SEO, to improve organic search rankings and drive traffic.
- Collaborate with creative agencies to develop compelling ad creatives and landing pages that resonate with target audiences.
- Ensure compliance with all relevant advertising policies and regulations
- Bachelor's degree in Digital Marketing, Marketing Analytics, Business, Statistics, or a related field. Master's degree is a plus.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a management or leadership capacity.
- Solid understanding of compliance and regulatory frameworks within highly regulated industries, particularly insurance.
- Extensive hands-on experience in success across key performance channels: Web, SEO, Email Marketing, Affiliate Marketing, Paid Ads (Google, Facebook, LinkedIn), and Social Media.Expertise in leveraging Google Analytics & Google Tag Manager (GTM) is a must. Proficiency with advanced analytical tools like Google Data Studio (or similar), CRM platforms (e.g., Salesforce), and marketing automation systems. Demonstrated ability to extract actionable insights from complex data to optimize campaign ROI.
- Proven ability to design, execute, and optimize effective lead generation and nurturing campaigns for complex products, driving high-quality leads.
- Strong understanding of data privacy regulations and best practices for handling sensitive customer information.
- Strong communication and interpersonal skills, able to collaborate effectively with sales teams, product development, underwriting, and legal/compliance.
- Language Skills: Fluent in Vietnamese and English proficiency.
- Passion for continuous learning and staying ahead of digital marketing trends.
- st 2-3 years of direct experience in the non-life insurance or broader financial services industry in a marketing, analytics, or performance role. You understand the unique landscape of motor, home, health, and travel insurance products and customer journeys.Basic understanding of JavaScript, CSS, HTML for tagging and web optimization.
Khu vực
Liberty Mutual Insurance
Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
Lotte Center HàNội, tầng 10, tháp Đông, tòa nhà, 54 P. Liễu Giai, Hà Nội
Liberty Mutual Insurance chúng tôi tin rằng sự tiến bộ sẽ đến khi mọi người cảm thấy an toàn. Bằng cách cung cấp sự bảo vệ cho những điều bất ngờ và thực hiện một cách cẩn thận, chúng tôi giúp mọi người đón nhận ngày hôm nay và tự tin theo đuổi ngày mai.
Hoạt động kinh doanh từ năm 1912 và có trụ sở chính tại Boston, hiện nay chúng tôi là công ty bảo hiểm tài sản và thương vong lớn thứ tám toàn cầu dựa trên phí bảo hiểm đã ghi gộp năm 2023. Chúng tôi cũng xếp hạng 87 trong danh sách Fortune 100 về các tập đoàn lớn nhất tại Hoa Kỳ dựa trên doanh thu năm 2023. Tính đến ngày 31 tháng 12 năm 2024, chúng tôi có doanh thu hợp nhất hàng năm là 50,2 tỷ đô la. Chúng tôi tuyển dụng hơn 40.000 nhân viên tại 29 quốc gia và nền kinh tế trên toàn thế giới. Chúng tôi cung cấp nhiều sản phẩm và dịch vụ bảo hiểm, bao gồm ô tô cá nhân, chủ nhà, các loại bảo hiểm chuyên biệt, tái bảo hiểm, rủi ro thương mại, bồi thường cho người lao động, ô tô thương mại, trách nhiệm chung, bảo lãnh và tài sản thương mại.
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