American Education

As a Digital Content/ Landing Page Specialist, you will create and manage landing pages for Google search keywords and paid ads, while handling creative requests from the Growth user acquisition, CRM, and campaign teams. You'll collaborate across teams to ensure content is aligned with our Growth goals and optimized for performance. Experience in social channels is a plus, as well as leveraging creative data analytics for informed decision-making. This role demands a blend of creativity, analytical skills, and project management expertise. The team is remote working friendly.

• Lead end-to-end project management, develop, manage, and optimize landing pages for Google search keyword paid ads
• Plan the creative schedule to ensure the achievement of KPIs
• Handle day-to-day creative requests from the Growth user acquisition team, CRM team, and campaign teams with campaign objectives
• Utilize analytics tools to track and report on landing page performance
• Ensure all content is on-brand, consistent in style, quality, and tone, following Growth Creative Director’s direction
• Coordinate with Growth Creative, development, and UA teams to enhance landing page effectiveness
• Leverage creative data analytic skills to optimize content performance and make informed decisions
• Monitor industry trends and competitor activities to inform content strategies
• Manage timelines, deliverables, and stakeholder expectations for multiple projects
• Manage resources efficiently and effectively
  

• Bachelor's degree in advertising, media, business, or a related field
• 5-8 years of project management and related experience
• Proven experience in digital content creation and project management
• Strong understanding of Google Ads and keyword optimization
• Experience handling creative requests from various marketing teams
• Proficiency in content management systems (CMS) and web analytics tools
• Creative data analytic skills are a plus
• Excellent communication and collaboration skills
• Ability to manage multiple projects and deadlines
• Creative mindset with a keen eye for detail
• Familiarity with SEO best practices
• Digital Advertising Expertise: In-depth knowledge and understanding of platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads
• Creative Campaign Management: Ability to oversee the entire creative campaign process, from ideation to execution, ensuring alignment with growth objectives and KPIs
• Data-Driven Decision Making: Proficiency in analyzing data and utilizing insights to inform creative strategies and optimize campaigns
• Cross-Channel Coordination: Skill in managing creative assets across multiple social channels, ensuring consistency in messaging and branding
• Strong Communication and Collaboration: Excellent skills to effectively collaborate with various stakeholders, including creative teams and external agencies
• Agile Project Management: Ability to work in an agile environment, adapting to changing priorities and tight deadlines
• Creative Strategy Development: Skill in developing creative strategies that resonate with the target audience on each social platform
• Attention to Detail and Results-Driven: Strong attention to detail to ensure that creative assets are error-free and optimized for each advertising platform
• Continuous Learning: Enthusiasm for staying updated with the latest trends, features, and best practices in digital advertising on social media platforms
• Experience in performance advertising
• Naturally well-organized and unfazed when working towards deadlines
• Basic knowledge of industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and other relevant tools is preferred
• Keen knowledge of AI tools will be advantageous
• Knowledge in the field of fintech and crypto space is advantageous