The job holder is responsible for the PnL management of customer segments in line with strategic objectives; coordinate business plan development activities and select priority actions for each period to generate revenue and optimize costs, achieve target profit in line with the bank's strategy, and manage key impact indicators (drivers) by each segment to optimize customer lifetime value (CLV).
Key Accountabilities (1)
Customer Value Management (CVM) for all Customer segments under the management of Division
- PnL management of customer segments in line with strategic objectives; coordinate business plan development activities and select priority actions for each period to generate revenue and optimize costs, achieve target profit in line with the bank's strategy, and manage key impact indicators (drivers) by each segment to optimize customer lifetime value (CLV).
- Identify opportunities and gaps (GAPs) of different categories to come up with success metrics; plan and identify actions to be implemented through close coordination with the Business Analysis unit (BF - Finance) and the DA Division.
- Coordinate with DA Divison in establishing the Next Best Offer (NBO) model and ensure timely implementation, the right interaction channel according to each target customer segment.
- Manage target indicators/customer identification models for segments and sub-segments through making requirements for DA Division to implement.
- Closely coordinate with BF unit to develop an effective customer management reporting system, campaign management, customer lifecycle value management based on customer relationships.
Organizational cultural work
- Ensure management in Division under 3 principles: fairness, transparency and respect.
- Be an example in building and strengthening corporate culture.
- Participate in research, organizing the implementation of initiatives and projects to contribute to the implementation of the strategy of the Division
- Provide expert guidance and coach, guide, and mentor senior officers/officers within the team on the tasks and job skills related to the department's functions and responsibilities.
- Strictly adhere to the Bank's Labor Regulations.
- Perform work in accordance with internal policies, regulations, procedures, and guidelines and commit to service level agreement. (SLAs).
Other Duties As Required/directed By The Direct Manager.
Key Relationships - Direct Manager
Head of Strategic Business Planning & Management
Key Relationships - Direct Reports
N/A
Key Relationships - Internal Stakeholders
Units of the Division, relevant TCB units
Key Relationships - External Stakeholders
TCB's customers and business partners
Success Profile - Qualification and Experiences
Qualifications
- MBA in Economics; Bank; Customer segments or related fields.
- Foreign Language (English): According to the Bank's regulations
- 15+ years of experience in portfolio management, customer engagement management in the finance/banking industry or equivalent organizations.
- Have in-depth professional experience in data analysis, building a management reporting system to track performance indicators related to customers.
- Knowledge of reading and analyzing reports on market research, understanding the competitor market..
- Understand the technology and system background and make some requirements for the data analysis team.
- Experience in designing customer retention management frameworks, building customer retention programs and campaigns for each segment based on CVP to optimize customer life cycle value
- Experience in project management or E2E management according to the customer journey.
- Experience and understanding of change management
EASY1 HOLDINGS – HOME SERVICE PLATFORM ĐẦU TIÊN TẠI VIỆT NAM. Easy1 Holdings là một Hệ sinh thái đa lĩnh vực. Sở hữu Big data cùng Mô hình kinh doanh vô cùng độc đáo, khác biệt, với những ý tưởng táo bạo, đột phá của đội ngũ Founder, được triển khai bởi các C-levels dày dặn kinh nghiệm, vô cùng nhiệt huyết và hệ thống nhân sự trẻ sáng tạo, dám nghĩ, dám làm, luôn sẵn sàng đương đầu với những khó khăn & thử thách mới. Vì thế, trong lộ trình của mình, Easy1 đang phát triển mạnh và đồng đều cả về Cơ chế thị trường & Cơ chế vốn.
EASY1 tự hào mang lại giải pháp nước sạch đến cho Quý khách hàng bằng dịch vụ vượt trội và trải nghiệm tuyệt vời. Chúng tôi chuyên cung cấp các thiết bị điện gia dụng, thiết bị nhà bếp cao cấp, máy lọc nước và dịch vụ bảo dưỡng, vệ sinh, thay lõi lọc nước. Với mong muốn mang lại cho bạn và những người thương yêu một cuộc sống xanh - sạch với nguồn nước tinh khiết từ hệ thống lọc và công nghệ hiện đại. Hệ thống chi nhánh, các trạm bảo dưỡng của EASY1 đã có mặt trên toàn quốc.
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