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Main Purpose:
Responsible for driving sales and executing the E-Commerce strategy for Highlands Coffee Consumer Packaged Goods (CPG) business, in alignment with the overall business strategies.
Ensure Highlands Coffee CPG lead in all aspects along the digital path to purchase to drive demand with high level of integration with the Highlands brand.
Thrive in collaboration with Commercial, Brand Marketing, and Trade Marketing teams to develop and deliver integrated Joint Business Plans with key partners.
Main Responsibilities
Formulate overall strategy for total Ecommerce business, ensuring the sustainable growth and profitability.
Proactively liaise with other internal departments to understand customer insights. Ensuring Ecommerce activities are aligned with the strategic business plan
Lead and implement the eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels.
Align Customer and Brand strategies/objectives to identify key business opportunities, key performance indicators, and drive the E-commerce performance at high standard.
Put in place an effective system to track sales, share and operational costs. Leverage the data captured from the Ecommerce channel to provide inputs on areas around ROI measurement, KPIs tracking, etc.
Promptly solve problems, instruct and guide team members, ensuring smooth operations in all channels.
Continuously grow the customer data by acquiring more users and enhance customer loyalty
Establish goals for the team
Collaborate with media agencies for strategy and implementation of Online promotions, visitor engagement, analytics, reporting, and CRM management. Provide insights and suggestions and implement improvements.
Manage the E-commerce campaign calendar liaising with the platform Key Account Manager to ensure online consumer experience and massive revenue exploit are aligned.
Develop strategies and initiatives to increase traffic and conversion rates across digital platforms.
Responsible for driving sales and executing the E-Commerce strategy for Highlands Coffee Consumer Packaged Goods (CPG) business, in alignment with the overall business strategies.
Ensure Highlands Coffee CPG lead in all aspects along the digital path to purchase to drive demand with high level of integration with the Highlands brand.
Thrive in collaboration with Commercial, Brand Marketing, and Trade Marketing teams to develop and deliver integrated Joint Business Plans with key partners.
Formulate overall strategy for total Ecommerce business, ensuring the sustainable growth and profitability.
Proactively liaise with other internal departments to understand customer insights. Ensuring Ecommerce activities are aligned with the strategic business plan
Lead and implement the eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels.
Align Customer and Brand strategies/objectives to identify key business opportunities, key performance indicators, and drive the E-commerce performance at high standard.
Put in place an effective system to track sales, share and operational costs. Leverage the data captured from the Ecommerce channel to provide inputs on areas around ROI measurement, KPIs tracking, etc.
Promptly solve problems, instruct and guide team members, ensuring smooth operations in all channels.
Continuously grow the customer data by acquiring more users and enhance customer loyalty
Establish goals for the team
Collaborate with media agencies for strategy and implementation of Online promotions, visitor engagement, analytics, reporting, and CRM management. Provide insights and suggestions and implement improvements.
Manage the E-commerce campaign calendar liaising with the platform Key Account Manager to ensure online consumer experience and massive revenue exploit are aligned.
Develop strategies and initiatives to increase traffic and conversion rates across digital platforms.Yêu Cầu Công Việc
Education/ Training Qualifications:
Bachelor's degree or equivalent practical experience
Experience: :
At least five years of experience in E-Commerce (Client side or retailer), Sales, Marketing, Digital, role in the FMCG or CPG industry.
Work-related skills:
Strategic thinking and analytical
Track record of delivering results that is timely, relevant & effective
Soft skills:
Excellent collaborative and cross functional skills
Excellent communication, influence and presentation skills
Growth mindset
Education/ Training Qualifications:
Bachelor's degree or equivalent practical experience
Experience: :
At least five years of experience in E-Commerce (Client side or retailer), Sales, Marketing, Digital, role in the FMCG or CPG industry.
Work-related skills:
Strategic thinking and analytical
Track record of delivering results that is timely, relevant & effective
Soft skills:
Excellent collaborative and cross functional skills
Excellent communication, influence and presentation skills
Growth mindsetChế độ bảo hiểm
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
![CÔNG TY CỔ PHẦN HỢP NHẤT QUỐC TẾ HNC CÔNG TY CỔ PHẦN HỢP NHẤT QUỐC TẾ HNC](https://1900.com.vn/storage/uploads/companies/logo/519/screenshot-2024-02-28-220105-1709132382.png)
HNC Quốc tế là công ty con thuộc tập đoàn HNC Group thành lập năm 2001
* Các đối tác chiến lược:
- Năm 2007: Thành lập HNC Quốc tế.
- Năm 2007: Ký hợp tác chiến lược với OCS/ANA của Nhật Bản.
- Năm 2007: Ký hợp tác chiến lược với City Link/ Malaysia.
- Năm 2013: Ký hợp tác chiến lược với SF Express của Trung Quốc.
- Năm 2015: Ký hợp tác chiến lược với Hanjin của Hàn Quốc.
* Năng lực thông quan:
- HNC có giấy phép thông quan theo thông tư 100/2010/TT - BTC về chuyển phát nhanh qua đường hàng không.
- HNC có giấy phép thông quan theo thông tư 36/2011/TT - BTC quy định thủ tục hải quan đối với hàng hóa xuất khẩu, nhập khẩu, quá cảnh gửi qua dịch vụ chuyển phát nhanh đường bộ.
- HNC có giấy phép thông quan theo thông tư 36/2011/TT - BTC quy định thủ tục hải quan đối với hàng hóa xuất khẩu, nhập khẩu, quá cảnh gửi qua dịch vụ chuyển phát nhanh đường bộ.
* Định hướng phát triển:
- Mở rộng mạng lưới toàn quốc để thu gom hàng hóa đi quốc tế.
- Mở chi nhánh ra nước ngoài: Mỹ, EU, Hàn Quốc, Nhật Bản, Hongkong, Singapore, Trung Quốc,Thái Lan, Đài Loan...
- Cung cấp dịch vụ: Chuyển phát nhanh hàng hóa, logistics, warehouse, e-commerce, thông quan.
- Xây dựng đội ngũ nhân sự làm việc chuyên nghiệp, có người nước ngoài làm việc trực tiếp.
- Tạo phúc lợi, chính sách hướng đến nâng cao đời sống người lao động.
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