Vietnam Royal Investment Group (VRI GROUP)

TAPTAP is Vietnam’s #1 Engagement & Loyalty platform with 3M users and 3,000+ partner stores across 15 industries. Our shareholders include Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.

TAPTAP’s innovative reward platform maximizes customers’ benefits container when they engage with their favorite brands. Simultaneously, we enable businesses of all sizes to better understand and engage with their valuable customers across offline and online channels while streamlining and digitalizing their operations

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We are seeking for a Senior Executive, Mobile App Campaign Marketing, who will be in charge Campaign Planning & Campaign Performance.
- This role will report to Lead, Marketing

And his/her responsibilities:
*Campaign Planning:
- Plan marketing campaigns on various channels
- Collaborate and coordinate across multiple teams (Business Development, Product, Customer Service), both internal and external, to ensure smooth & timely execution of campaigns

* Campaign Performance:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Execution, monitoring and measurement of marketing campaigns and their success

*User retention: work closely with Data team and product team to monitor user retention metrics (MAU, Engagement, transaction.) design and implement user retention strategies to meet user retention targets
- Ad-hoc marketing-related projects as requested by manager.
- Other supporting tasks as requested by manager.