Barbaard ★ 3.5

TASK AND RESPONSIBILITIES

1. Marketing Plan:

• Support the development and preparation of marketing plans that align with Barbaard's brand image and business objectives.
• Conduct market research and competitor analysis to identify growth opportunities, understand consumer behavior, and benchmark against competitors.
• Collaborate with internal departments to ensure smooth implementation of marketing strategies and campaigns.

2. Marketing Activities:

• Execute marketing campaigns across various channels, including print media, offline marketing, in-venue promotions, and brand events to elevate brand awareness and customer engagement.
• Work closely with the internal team to produce high-quality marketing materials such as menus, flyers, posters, and brochures that reflect Barbaard's brand standards.
• Collaborate with external agencies and freelancers to execute marketing campaigns, including KOL campaigns to amplify brand visibility.
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• Plan and manage product development projects, including visual design, new product launches, and market introduction.
• Conduct assessments and post-launch analysis to evaluate the effectiveness of marketing activities and product performance.
• Work closely with the event team to promote events, product/service launches, ensuring smooth delivery, clear objectives, and brand alignment.
• Oversee marketing strategies, including pre-event planning, execution, and post-event analysis.
• Monitor marketing expenses and budget allocation, ensuring cost-effective execution of promotional activities.
• Identify and resolve issues proactively, offering solutions to improve campaign effectiveness.

3. Communication & Reporting:

• Maintain clear and effective communication with internal teams and external partners to align on project goals and brand messaging.
• Serve as the primary point of contact for media inquiries, PR activities, and brand communication.
• Provide daily, weekly, and monthly reports to management, summarizing project status, campaign outcomes, and key learnings.
• Analyze campaign performance to optimize future strategies and maintain competitive positioning in the market.

REQUIREMENTS

• Proven experience (2+ years) in marketing. Preferably in F&B (Food & Beverage), hospitality, or luxury brand environments.
• Proven experience in storytelling and brand narrative building.
• Strong content creation skills for marketing campaign
• Excellent communication skills and the ability to collaborate effectively.
• Experience with marketing campaigns, and brand campaigns

BENEFITS

• Salary: negotiated base on experience, plus 13th month salary.
• Weekly working hours: 40 hours.
• 20 days of paid leave and 10 days of paid sick leave per year.
• Meal allowance: 40,000 VND per working day.
• 20% discount on company products and 50% staff discount on all F&B services for your personal consumption