EduPath 2.3 ★

* Market research and brand definition
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Develop marketing strategies (channels identification, resource allocation, target selection, messaging) and prepare annual and quarterly content calendar with the objective of brand awareness
- Consult all customers facing functions to understand the selling points of the brand
- Conduct a competitors' analysis to identify the strengths and key differentiators of the brand
- Define brand positioning and create / leverage brand message, key selling points and brand guidelines
- Monitor market trends, identify new opportunities and adjust the brand positioning accordingly
* Lead acquisition
- Manage the Digital Marketing team to identify market segments and conduct market research to identify the needs of the targeted customers in the market
- Planning prepare quarterly and monthly ads calendar to achieve the objective of lead acquisition
- Oversee the preparation of the marketing content required to deliver the marketing strategies on time for both offline and online
- Oversee the execution of the marketing offline strategies, online and offline, and closely monitor the outcomes
- Maintain effective communication with the customer-facing teams (Telemarketing, Sales, Direct Sales Force, Service and Event Teams) to ensure the effectiveness of the marketing strategies and adjust as required to attain the set objectives
- Prepare, monitor, and manage the marketing budge
* Sales Support
- Conceptualize, plan, and implement the monthly promotion plan with the commercial team
- Prepare and provide the marketing materials required by the commercial team
- Manage the marketing material inventory in collaboration with Finance
* Brand and marketing effectiveness
- Determine all required brand and marketing assets for the organization, online and offline, including in-center signage, website, social media platforms,...
- Ensure that all marketing assets of the brand are in line with the brand guidelines and maintained appropriately
- Always look for innovative tools and procedures to improve the brand awareness and marketing effectiveness
* Team management
- Recruit, train and manage the performance of the marketing team members
- Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function
- Set, monitor, and report on the departments' objectives to the management team- More than 6 years of experience in Marketing industry, with 3 years of experience in Management role
- Experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies
- Leadership skills including motivating employees to perform well and task delegation for team members
- Creative and resourceful in developing ideas to create effective marketing strategies
- Great communicator and good interpersonal skills
- Stellar writing skills in Vietnamese and English
- Ability to make sensible decisions in a fast-paced environment
- Ability to work under pressure and comply to tight schedules
- Good working attitude
- Knowledge in Education industry is a plus
- Bachelor's Degree Marketing related Diploma/Degree (Preferable)- Competitive salary
- Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
- Paid Annual leave
- Welfare policy: travel, salary and bonus according to the company's regulations
- Paid professional training and development
- Opportunities for promotion and career development
- Professional, fun and exciting work environment