EduPath 2.3 ★

RESPONSIBILITIES

• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, social media, lead generation campaigns, copywriting, performance analysis.
• Researches and analyzes market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Supporting sales and lead generation efforts.
• Lead and guide team to meet requirement;

REQUIREMENTS ESSENTIAL

• Minimum 3 years working experience and 1 year at the same position.
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven working experience in social media marketing or digital media. 
• Experience in managing all types of social media channels including Facebook, Instagram, LinkedIn. 
• Familiar with different marketing tools
• Know about using different tools to build and develop content such as Canvas, Adobe, Photo/ Video editing tools. 
• Strong at copywriting in ENG and VNE
• Support team members and active in work

REQUIREMENTS IDEAL

• Love playing sports is an advantage
• Experience with event industry or marketing agency is a plus