Em Biết Đọc (I Can Read)

PRIMARY RESPONSIBILITIES:
1. Form the ICR general marketing strategy and detailed action plans
• Manage all marketing activities of the Company within the marketing department
• Plan and implement promotional campaigns
• Coordinate marketing campaigns with sales activities
2. Construct local marketing initiatives and events
• Organize, supervise, and access the conduct of promotional events at ICR centres/shopping malls/ and other relevant venues
• Organize marketing activities such as contests or mini-events to increase local centre awareness and raise student enrolment.
• Maintain partnership with media agencies for ICR Public Relation initiatives
3. Develop and optimize digital strategy
• Launch optimized online adverts through Facebook, Google Ads and so on to increase ICR brand awareness
• Plan and monitor the on-going company presence on social media through a strict and creative content plan
4. Overseeing the company’s marketing budget.
• Develop marketing plans, budget and its activities; as well as monitor progress and evaluate performance.
• Ensure the implementation of corporate governance policies and procedures; provide feedback for the continual improvement of management system.

SECONDARY RESPONSIBILITIES:
1. Product development with marketing strategy
• Develop new product: features, prices and launching campaigns
• Feedback competitor’s status
2. Customer care strategy leverage by internal marketing programs
• Analyse the withdrawal reasons and propose solutions
• Monitor parent calls
• Loyalty programs
• Evaluate Customer care strategy
3. Business analysis
• Identify problems and maximize performances.