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This role is a fixed-term senior leadership assignment with full ownership of brand strategy and execution during a critical business phase. The Senior Brand Manager will lead high-impact initiatives focused on brand growth, innovation delivery, and commercial performance, working closely with cross-functional and regional stakeholders.
* Why This Role?
- Full decision-making authority and visibility at senior leadership level
- Opportunity to lead critical initiatives with measurable business impact
- Clear mandate with defined outcomes, not a stop-gap position
- Strong potential for extension or future opportunities based on business needs
* Job Summary:
- As part of this accountability, this position is responsible for the development, implementation and evaluation of marketing strategies and action plans.
- Manage performance of non-biscuit brands portfolio, own monthly report and manage marketing budget.
- Active role in assist MM in marketing annual planning, and integrated campaign ideation and quarterly reports.
- Develop implementation plan and lead execution of all projects with support of subordinates.
- Work closely with cross functions esp. trade/sales and global team to ensure alignment and collaboration.
Job description:
1. Strategic Planning Process:
- Understand the Category strategies and how they apply to his/her brand
- Liaise cross functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the development of a local brand plan (i.e. market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities and assessing local economic situation).
- Work with the Marketing Manager to support the execution of local plans.
- Focus on collecting and analyzing the financial information relevant to his/her brands to be reviewed by the Marketing Manager.
- Propose plans and programs for his/her brands to achieve the local plan (i.e. market share, volume growth, etc.).
- Contribute to the preparation of the monthly updates by providing relevant cross functional information and analysis on his/her brands.
2. Annual Plan Development
- Focus on collecting and analyzing the financial information relevant to his/her brands to be reviewed by the Marketing Manager.
- Propose plans and programs for his/her brands to achieve the local plan (i.e. market share, volume growth, etc.).
- Contribute to the preparation of the monthly updates by providing relevant cross functional information and analysis on his/her brands.
3. Integrated Marketing Communication
- Lead the implementation of the agreed communication plan for the brand, including creative productions & social media within a framework provided by the Manager Marketing. The Senior Brand Manager provides feedback and evaluation of campaign results.
- Support the development of the Media plan and Flowchart
- 4. Integrated activity planning & execution
Participate in the discussions with Sales, Trade Marketing to align the Tr de Spend relevant for his brand. Analyze market information from Sales Company, Consumer Insights and trade team in order to contribute to the development of the Trade activity plan.
- To make regular market visits to the trade and monitor coverage by distributors.
5. Business performance monitoring
Monitor and measure business performance for his specific brand against a set of KPIs approved by the Associate Director including: Volume, revenue, available profit, A&C (Advertising & Consumer Spending), net contribution, share of market are within budget Day to day spend is within budget.
- Opportunity for long-term contract if well-perform.
