Thời Trang Tổng Hợp GTF

Mô tả Công việc

Oversee the strategic planning, management, and development of a specific brand to drive sales, profitability, and customer satisfaction

1. Brand Strategy and Planning:

• Develop and execute annual brand plans, setting clear targets and objectives.
• Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.

2. Sales and Business Development:

• Manage and grow the brand's retails and wholesale business, identifying new distribution channels and partnerships.
• Collaborate with sales teams to drive sales and achieve revenue targets.
• Analyze sales data to inform merchandising decisions and optimize inventory levels.

3. Marketing and Communications:

• Develop and implement comprehensive marketing strategies aligned with global brand guidelines.
• Manage social media channels, content creation, and digital marketing campaigns.
• Coordinate with advertising agencies and other external partners on marketing initiatives.
• Ensure consistent brand messaging across all channels.

4. Merchandising and Inventory:

• Make buying plans based on sales data and inventory levels to optimize product assortment.
• Monitor and maintain healthy inventory levels for all categories.
• Collaborate with logistics and operations teams to ensure timely product deliveries.

5. Customer Relationship Management:

• Implement and manage a CRM system to track customer interactions, preferences, and purchase history.
• Develop and execute customer loyalty programs to foster brand advocacy.
• Respond promptly to customer inquiries and address any issues or concerns.

6. Team Management and Development:

• Lead and mentor a team of brand associates, providing guidance and development opportunities.
• Foster a collaborative and high-performing team culture.

7. Data Analysis and Reporting:

• Utilize data analytics tools to gain insights into customer behavior, sales trends, and market performance.
• Prepare and present regular reports on brand performance and key metrics.

Yêu Cầu Công Việc

• Minimum 10 years of experience in brand management, marketing, or a related field.
• Proven track record of successfully managing and growing brands.
• Experience in [Specific industry or product category] preferred.
• Demonstrated ability to develop and execute strategic brand plans.
• Experience in conducting market research, competitor analysis, and identifying growth opportunities.
• Proficiency in managing social media and digital marketing campaigns.
• Experience in working with cross-functional teams and building relationships with external partners.