MSD

Job Description

POSITION OVERVIEW

The role is responsible for developing and implementing customer HCP strategies, translating brand plans into targeted educational marketing programs that enhance scientific knowledge and clinician skills. Working with Marketing, Business Development, internal teams and external partners, the role builds annual and launch plans for strategic accounts - defining objectives, activities and budgets - and oversees their execution. It engages key opinion leaders to strengthen cross-brand advocacy, monitors changes in customer, MNC and regulatory strategies, and ensures commercial funds are used efficiently to deliver ROI and comply with company and alliance funding guidelines.

Primary Activities

• Own customer’s HCP strategy development with marketing support & translating brand strategy into customer marketing plan for HCP to enhance scientific knowledge & aim to enhance consultant skill.
• Work closely with internal & external in building out annual plan/launching plan to define the objectives & the activity plan for HCP & budget for strategic account customer, considering the business plan & marketing strategy.
• Engagement with HCP KOL of key account to enhance advocacy for cross brands.
• Supervising execution of HCP plan with strategic Account customer.
• Monitor & determine the impact of changes in customer strategy, MNCs strategy & Regulation.
• Ensuring commercial fund used efficiently, driving the right ROI & complying with company & alliance funding guideline.
  
  

Qualifications

Education

• Bachelor’s degree in Life Sciences, Healthcare, Business, or related field; advanced degree preferred.
  
  

Competencies

• HCP strategy & scientific planning
• Brand to customer activation (HCP)
• Medical education & competency building
• KOL engagement & advocacy development
• Annual/launch planning & budget ownership
• Campaign execution oversight & quality assurance
• Stakeholder & cross functional collaboration
• Regulatory & customer strategy monitoring
• Measurement, MI reporting & impact evaluation
  
  

Required Skills

Account Management, Account Management, Agile Methodology, Brand Strategy, Business Negotiations, Client Service, Commercial Account Management, Customer Marketing, Customer Relationship Management (CRM), Customer Strategy, Digital Marketing, Direct Marketing, Issues Advocacy, Marketing, Marketing Planning, Marketing Strategies, Market Research, Medical Teaching, Omnichannel Management, Pharmacology, Pricing Strategies, Product Management, Strategic Market Analysis, Strategic Thinking, Strategy Development {+ 2 more}

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Not Applicable

Shift

Valid Driving License

Hazardous Material(s)

Job Posting End Date

02/28/2026

• A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  
  

Requisition ID R372056