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Company Description
Established in 2005, VitaDairy is a leading dairy brand in Vietnam, recognized as the number one provider of colostrum. The company is dedicated to delivering high-quality nutritional solutions, aiming to support the health and well-being of all customers, particularly mothers raising children. Guided by the core values of Kindness, Science, and Creativity, VitaDairy fosters a people-centered approach that inspires its employees to work for the betterment of society. With a mission of nurturing vitality, VitaDairy remains committed to serving communities and enhancing lives.
Role Description
Channel & Shopper Understanding
· Deeply understand modern trade operations, channel dynamics, and shopper/consumer behavior across CVS, supermarkets, and hypermarkets.
· Identify market opportunities and translate insights into actionable sales and trade marketing plans.
Trade Marketing Execution
· Plan and execute trade marketing activities (listing, merchandising/visibility, promotions, activation) to drive sales and market share.
· Ensure alignment with brand strategy and maximize ROI of trade investments.
Sales & Key Account Management
· Negotiate and manage strategic partnerships with key modern trade accounts.
· Develop annual customer business plans (sales volume, assortment, shelf share, visibility).
· Monitor and track sales performance, ensuring achievement of sales targets and profitability.
Team Leadership & Collaboration
· Lead and coach KAM/sales team to ensure excellent execution at store level.
· Build a collaborative working culture with internal teams (Trade MKT, Supply Chain, Finance).
· Develop talent pipeline and ensure training/coaching for team capabilities.
Data & Business Analytics
· Utilize sales and market data to evaluate performance, identify gaps and opportunities.
· Provide actionable insights to management to improve planning and execution.
KEY REQUIREMENTS
· Bachelor’s degree in relevant major Management/Education/Business Administration
· 8–10 years of sales experience in FMCG, with 3–5 years in trade marketing/modern trade management.
· Strong background in dairy or food & beverage industry is a plus.
· Negotiation, Planning & Execution
· Key Account Management
· Data Analysis & Business Argumentation
· Team leadership & people development
· Collaboration & cross-functional alignment
· Effective communication & problem-solving
· Ability to work under pressure and deliver results