Company Description

Established in 2005, VitaDairy is a leading dairy brand in Vietnam, recognized as the number one provider of colostrum. The company is dedicated to delivering high-quality nutritional solutions, aiming to support the health and well-being of all customers, particularly mothers raising children. Guided by the core values of Kindness, Science, and Creativity, VitaDairy fosters a people-centered approach that inspires its employees to work for the betterment of society. With a mission of nurturing vitality, VitaDairy remains committed to serving communities and enhancing lives.

Role Description

Channel & Shopper Understanding

·      Deeply understand modern trade operations, channel dynamics, and shopper/consumer behavior across CVS, supermarkets, and hypermarkets.

·      Identify market opportunities and translate insights into actionable sales and trade marketing plans.

Trade Marketing Execution

·      Plan and execute trade marketing activities (listing, merchandising/visibility, promotions, activation) to drive sales and market share.

·      Ensure alignment with brand strategy and maximize ROI of trade investments.

Sales & Key Account Management

·      Negotiate and manage strategic partnerships with key modern trade accounts.

·      Develop annual customer business plans (sales volume, assortment, shelf share, visibility).

·      Monitor and track sales performance, ensuring achievement of sales targets and profitability.

Team Leadership & Collaboration

·      Lead and coach KAM/sales team to ensure excellent execution at store level.

·      Build a collaborative working culture with internal teams (Trade MKT, Supply Chain, Finance).

·      Develop talent pipeline and ensure training/coaching for team capabilities.

Data & Business Analytics

·      Utilize sales and market data to evaluate performance, identify gaps and opportunities.

·      Provide actionable insights to management to improve planning and execution.

KEY REQUIREMENTS

·      Bachelor’s degree in relevant major Management/Education/Business Administration  

·      8–10 years of sales experience in FMCG, with 3–5 years in trade marketing/modern trade management.

·      Strong background in dairy or food & beverage industry is a plus.

·      Negotiation, Planning & Execution

·      Key Account Management

·      Data Analysis & Business Argumentation

·      Team leadership & people development

·      Collaboration & cross-functional alignment

·      Effective communication & problem-solving

·      Ability to work under pressure and deliver results