Việc làm CARON HOLDINGS
Cập nhật 01/11/2024 20:18
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Officer, Digital Marketing Technology Stack (40000579)
CARON HOLDINGS
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Thông tin cơ bản
Mức lương:
Thỏa thuận
Chức vụ:
Nhân viên
Ngày đăng tuyển:
11/12/2024
Hạn nộp hồ sơ:
10/01/2025
Hình thức:
FULL_TIME
Kinh nghiệm:
Không yêu cầu
Số lượng:
1
Giới tính:
Không yêu cầu
Nghề nghiệp
Ngành
Job Purpose
Campaign journey orchestration and personalize customer’s digital experiences
Performance Analytics
Audience Management
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
- The job holder is responsible for utilizing the Bank’s digital solutions to orchestrate campaign journey and personalize customer’s digital experiences.
- The job holder is responsible for developing analytics dashboards to monitor performance, success and test opportunities of campaigns.
- The job holder strengthens audience engagement, digital platform traffic and revenue by exploiting various digital channels and analytics.
Campaign journey orchestration and personalize customer’s digital experiences
- Refine, configure, schedule, and launch owned multi-channel campaigns based on requester’s requirements.
- Create, configure, and launch A/B tests, multivariate tests, and personalized experiences
- Monitor campaign performance metrics such as deliverability, open rates, click-through rates, and conversions to provide insights and recommendations to optimize campaign effectiveness.
- Maintain detailed documentation for test setups, methodologies, and outcomes to deliver comprehensive reports highlighting key metrics, insights, and recommendations.
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Identify new opportunities for testing and personalization to enhance user engagement.
Audience Management
- Develop and maintain detailed audience profiles by analyzing demographic, behavioral, and transactional data.
- Design and implement audience-specific campaigns to achieve marketing and business objectives.
- Track the performance of audience-based initiatives, develop visual and written reports to communicate key metrics, trends and provide actionable insights.
- Recommend new approaches to enhance audience engagement and data utilization.
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
- More than 3 years of experience working in a professional Digital Marketing position or similar function. Agile/Digital Experience
- In-depth understanding of marketing departments (including marketing communications and digital marketing such as SEO and social media) and market research methods. - Experience in data analysis and use of marketing tools.
- Proficient in MS Office software, marketing software (such as Adobe Creative Suite và CRM) and SEO tools (Website Analytics, Google Adwords...).
- Knowledge of HTML, CSS and web development tools.
- SQL syntax, Logical/Conditional Operation
- Good communication and writing skills. See more ways to improve communication skills.
- Bachelor’s degree in Finance, Marketing, Data Analytics for Business or related field.
Customer Centricity
Innovation and Creativeness
Collaboration For Common Objectives
Self-development
Work Efficiency
Success Profile - Personal Attributes
- Integrity, modest
- Optimistic, Adaptable & Emotionally Controlled
- Conscientious, Resilient, Vigorous & Achieving
- Persuasive, Unconventional & Forward Thinking
Hanoi: 06 P. Quang Trung, Tran Hung Dao, Hoan Kiem, Ha Noi
Ho Chi Minh City: 23 Le Duan, District 1, Ho Chi Minh City
Khu vực
CARON HOLDINGS
Xem trang công ty
Quy mô:
200 - 500 nhân viên
Địa điểm:
455 Hoàng Quốc Việt, Cổ Nhuế 1, Bắc Từ Liêm
CarOn Holdings là hệ thống dịch vụ ô tô trực thuộc Minh Việt Group với định hướng phát triển và trở thành đơn vị hàng đầu trong lĩnh vực dịch vụ ô tô tiêu chuẩn 5S. CarOn đã và không ngừng nỗ lực và vươn lên với hệ thống toàn diện từ CarOn Garage cho tới CarOn Edu, CarOn Care, CarOn Trading cùng mở rộng mạng lưới rộng khắp phục vụ tối đa cho mọi khách hàng.
Sau hơn 3 năm thành lập và phát triển, tới nay chúng tôi đã có hơn 100 CBNV. Chúng tôi luôn nỗ lực không ngừng để ngày càng mang lại nhiều giá trị cho khách hàng và góp phần vào sự phát triển của xã hội. Bởi vậy, chúng tôi rất chú trọng đến việc tìm kiếm các nhân sự có năng lực để góp phần vào sự phát triển của doanh nghiệp, tổ chức.
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