- Managing media & digital planning for 3 key brands at a global leading FMCG
- International working environment, good benefits and learning opportunities.
Our Client is a global company in FMCG with international working environment, good benefits, and learning opportunities.
Job Description
Integrated Communication Planning
- Lead the integrated communication approach and planning for all campaigns, acting as a key business partner to the brand team.
- Map and analyze the customer journey to identify areas for improvement and innovation.
- Review and evaluate integrated communication proposals/plans from cross-agencies.
- Adjust media concept plans in response to changes (e.g., down rating, decreased KPIs, changes in marketing/media plans).
- Evaluate booking plans across various channels: TV, Digital, Mobile, OOH, Social KOL, Sponsorship.
- Measure media placement effectiveness and efficiency based on KPIs.
- Define category movements by analyzing historical data and competitor actions.
- Identify and generalize communication strategies to support ATL forecasts and adjust YTG communication plans.
- Identify communication threats and opportunities to enable agile business turn-around actions.
- Develop new consumer touchpoints, transforming new channels into brand-building touchpoints integrated into the holistic consumer journey.
- Focus on mapping and optimizing the end-to-end customer journey.
- Identify key touchpoints and moments of truth that impact the customer experience.
- Design and implement consumer experience strategies that align with the company's brand and business goals.
- Analyze consumer behavior via digital signals and develop strategies to enhance engagement, reduce friction, and increase satisfaction at each stage.
- Collaborate with cross-functional teams to implement improvements and measure their impact on consumer behavior and business results.
- Build and maintain a report analysis structure to track media KPIs.
- Establish and maintain strategic partnerships with media partners/suppliers.
- Evaluate partnership sponsorship packages.
- Stay updated on market trends, including new branding marketing activities, commercials, and regulations, and recommend suitable innovations for our brands.
- Respond to ad-hoc requests from brand teams.
- Maintain strong communication lines with key stakeholders to ensure smooth organizational operations.
- Foster a team culture among agencies that embraces new challenges with a positive, win-win spirit.
- Collaborate with marketing, sales, and product development teams to ensure a cohesive consumer experience.
- Lead consumer experience initiatives and projects from conception to execution.
- 5-6 years of experience in marketing communication.
- Preferably with experience in communication planning. Record proven of success in brand management, including TVC and digital, media strategy (with a focus on digital), and innovation. Creative thinking is a big plus.
- Solid knowledge of brand-building fundamentals: brand funnel, brand health tracking, etc.
- Strong analytical skills and proficiency in using Martech tools like PowerBI.
- Agile problem-solving skills.
- Strong stakeholder management skills.
- A comprehensive understanding of marketing and business functions in the FMCG sector is essential.
- Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management.
- Lead cross-functional groups and managing local stakeholders, as well as forming close partnerships
- Inspire, motivate, and lead multidisciplinary project teams to achieve outstanding results.
- Proficiency in written and verbal English communication is a must
- Attractive compensation package of the market.
- Global company in an exciting industry.
- Opportunity for comprehensive development in brand management.
Quote job ref: JN-112024-6601283
EASY1 HOLDINGS – HOME SERVICE PLATFORM ĐẦU TIÊN TẠI VIỆT NAM. Easy1 Holdings là một Hệ sinh thái đa lĩnh vực. Sở hữu Big data cùng Mô hình kinh doanh vô cùng độc đáo, khác biệt, với những ý tưởng táo bạo, đột phá của đội ngũ Founder, được triển khai bởi các C-levels dày dặn kinh nghiệm, vô cùng nhiệt huyết và hệ thống nhân sự trẻ sáng tạo, dám nghĩ, dám làm, luôn sẵn sàng đương đầu với những khó khăn & thử thách mới. Vì thế, trong lộ trình của mình, Easy1 đang phát triển mạnh và đồng đều cả về Cơ chế thị trường & Cơ chế vốn.
EASY1 tự hào mang lại giải pháp nước sạch đến cho Quý khách hàng bằng dịch vụ vượt trội và trải nghiệm tuyệt vời. Chúng tôi chuyên cung cấp các thiết bị điện gia dụng, thiết bị nhà bếp cao cấp, máy lọc nước và dịch vụ bảo dưỡng, vệ sinh, thay lõi lọc nước. Với mong muốn mang lại cho bạn và những người thương yêu một cuộc sống xanh - sạch với nguồn nước tinh khiết từ hệ thống lọc và công nghệ hiện đại. Hệ thống chi nhánh, các trạm bảo dưỡng của EASY1 đã có mặt trên toàn quốc.
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